Brand Tone

Passionate, Community-Focused, Knowledgeable, Approachable, Friendly, Slightly Informal but Professional

Brand Values

• •Passion for Disc Golf
• •Growth of the Sport in Australia
• •Accessibility & Affordability
• •Customer Service & Transparency
• •Community Building
• •Supporting Local Talent

Best Practices

• •Always Emphasize Passion for Disc Golf: Every piece of copy should resonate with a genuine love for the sport. Use enthusiastic language and share the excitement of playing.
• •Foster a Sense of Community: Address the audience as part of the "disc golf family." Highlight events, player achievements (both pro and amateur), and opportunities to connect. Use inclusive language.
• •Share Knowledge Generously: Offer tips, explanations, and insights. When describing products, go beyond specs to explain benefits for different player levels or styles, reinforcing expertise.
• •Maintain an Approachable and Friendly Voice: Use contractions, ask questions, and adopt a conversational style. Even when professional, avoid overly corporate or stiff language. Let the fun side of the sport show.
• •Be Authentically Australian (Subtly): While not overtly "ocker," acknowledge the brand's roots and its focus on the Australian disc golf scene. This can be through referencing local courses, events, or using relatable Aussie slang where appropriate and natural.

Social Perception

Key Player in Australian Disc Golf, Dedicated to Growth, Reliable Source for Products & Information, Engaged and Active

Copy Examples

• •More than just a store, Disc Connection is your partner in flight. Fueling Australia's passion for disc golf, one throw at a time. Explore the nation's largest range and find your perfect disc today!
• •Fresh plastic just landed! 🔥 The [New Disc Name] is here and ready to carve up the Aussie courses. Our team's already hitting the field with it – check out our review on YouTube and grab yours before it's gone!
• •The chains are calling! Disc Connection is proud to support the [Event Name]! Come join the community, witness incredible talent, and let's grow this amazing sport together. See you on the fairway!
• •New to disc golf? Welcome to the family! At Disc Connection, we're all about helping you start your journey. From your first putter to understanding flight paths, we've got the gear and the guidance. Let's connect you with the perfect disc!
• •What's been your most epic ace or unforgettable moment on the course this month? Share your stories below! We love hearing how you're connecting with the game (and our discs!). #DiscConnectionAU #GrowTheSport