Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Community-Focused, Direct & Informative, Slightly informal and authentic

Brand Values

• •Passion for Disc Golf
• •Community Building
• •Customer Service & Support
• •Accessibility & Inclusivity
• •Quality & Selection

Best Practices

• •Stay Passionate and Enthusiastic: Always let your genuine love for disc golf shine through in your language. Use vibrant, energetic words when talking about products, events, and the sport itself.
• •Be Genuinely Helpful and Approachable: Position yourself as a knowledgeable friend in the disc golf community. Answer questions thoroughly, offer advice freely, and maintain a conversational, down-to-earth style. Avoid overly technical jargon unless explaining it clearly.
• •Foster Community Spirit: Regularly highlight community events, user-generated content (with permission), and engage in conversations. Use inclusive language ("we," "us," "our community") to make followers feel like part of The Disc Barn family.
• •Keep it Real and Authentic: Especially in video content or more personal posts, don't be afraid to be a little informal and show the human side of the brand. Authenticity builds trust and relatability, as seen in the existing YouTube videos.
• •Be Direct and Informative, but Fun: When providing product information or tips, be clear and provide value. However, inject personality and disc golf-specific humor or lingo where appropriate to keep it engaging and aligned with the enthusiastic core of the brand.

Social Perception

Positive, Helpful & Knowledgeable, Community Contributor, Trusted Retailer

Copy Examples

• •Headline: Stop Searching, Start Throwing! 🎯 Body: The Disc Barn has the anhyzers, hyzers, and straight-up awesome discs you need. Huge selection, fast shipping, and advice from folks who live and breathe disc golf. Gear up for your best round yet! #DiscBarn #DiscGolfLife #GetYourThrowsIn
• •Headline: New Plastic Alert! 🔥 Fresh Drops at The Disc Barn. Body: That new driver you've been dreaming of? Or maybe that perfect midrange to nail those tricky approaches? Chances are, it just landed at The DiscBarn! We’re constantly updating our inventory with the latest and greatest. Don't miss out – your new favorite disc is waiting! Shop now via the link in bio or our app! #DiscGolf #NewDiscs #TheDiscBarn #PlayWithTheBest
• •Headline: More Than Just a Store, We're Your Disc Golf Crew. 🤘 Body: At The Disc Barn, we're obsessed with disc golf – just like you! From sponsoring local events to sharing pro tips on our YouTube, we're all about growing this amazing community. Got a question? Need a recommendation? We’re here for it. Let's talk discs! #DiscGolfCommunity #TheDiscBarnFamily #GrowTheSport
• •Headline: Weekend Forecast: 100% Chance of Disc Golf. ☀️⛓️ Body: Make sure your bag is ready for action! The Disc Barn offers lightning-fast shipping so you can get those essential discs, bags, and accessories before your weekend rounds. Spend less time waiting, more time playing. #DiscBarn #WeekendVibes #DiscGolfGear #FastShipping
• •Headline: "What's in Garrett's Bag?" 🤔 Disc Reviews You Can Trust. Body: Our own Garett Prisock hits the course (and the mic!) to give you the lowdown on the hottest discs. No fluff, just honest opinions and flight insights to help you choose what’s best for YOUR game. Check out our latest review on YouTube! #TheDiscBarn #DiscReview #DiscGolfTips #HonestReviews