Brand Tone

Technical & Informative, Passionate & Enthusiast-Driven, Community-Focused & Supportive, Understated & Niche, Innovative & Iterative

Brand Values

• •Innovation & Depth
• •Quality & Craftsmanship
• •Community & Collaboration
• •Empowerment & Creativity
• •Accessibility (in terms of workflow learning)
• •Dedication & Responsiveness

Best Practices

• •Stay Authentic to the Product's Roots: Always reflect the M8's heritage in tracker culture while highlighting its modern capabilities. The language should be knowledgeable but not overly exclusionary.
• •Emphasize Power and Portability: These are key differentiators. Copy should consistently convey the M8's ability to do a lot in a small package.
• •Foster Community in Communication: Regularly feature user-generated content, use community-centric language (#M8Tracker, "the M8 community"), and direct users to community hubs.
• •Be Transparent and Informative: When discussing features or updates, be clear, detailed, and accurate. This builds trust with a technically-minded audience.
• •Maintain a Tone of Passionate Expertise: Let the enthusiasm for music technology and the product's capabilities shine through, without resorting to hype or exaggeration. The product's quality and user testimonials should speak for themselves.

Social Perception

Highly Positive among Users, Seen as a "Deep" Device, Appreciation for the Developer, Niche but Respected, Good Value (for its capabilities), Strong Community

Copy Examples

• •Headline: M8 Tracker: Deep Sequencing. Infinite Possibilities. Portable Power. Body: Unleash complex soundscapes and intricate rhythms anywhere. The M8 Tracker combines powerful synthesis, flexible sampling, and a renowned tracker workflow into a meticulously crafted handheld device. Join a thriving community of creators pushing the boundaries of portable music.
• •Social Post (Instagram - with a user's track): Mind blown by this incredible track from @[userhandle] made entirely on the M8! 🔥 The depth and creativity of the #M8Tracker community continue to inspire us. What are you creating today? #Dirtywave #PortableMusic #TrackerMusic #SynthLife
• •Website Snippet (About Page): Born from a passion for tracker workflows and a drive for innovation, Dirtywave is dedicated to crafting powerful, portable tools for electronic musicians. The M8 Tracker is our commitment to that vision, constantly evolving with input from our dedicated user community.
• •Email Subject (New Firmware Update): M8 Firmware vX.X Out Now: Unlock New Sonic Territories! Body: Your M8 just got even better. Firmware vX.X introduces [New Feature 1], [New Feature 2], and a host of workflow enhancements, driven by your feedback. Dive in, explore, and keep creating. Full details and download on the site.
• •Ad Copy (Targeting experienced producers): Tired of limitations? The Dirtywave M8 offers unparalleled sequencing depth and sound design capabilities in a go-anywhere format. Multiple synth engines, advanced sampling, and the fast, precise control of a tracker. Elevate your portable setup.