Brand Tone

Confident & Slightly Edgy/Playful, Approachable & Enthusiastic, Quality-Focused & Discerning, Inclusive & Versatile

Brand Values

• •Quality & Purity
• •Taste & Sophistication
• •Health-Consciousness
• •Simplicity & Convenience
• •Customer Satisfaction & Confidence

Best Practices

• •Embrace the "Snob" with a Wink: Maintain the confident, slightly cheeky "we know what's good" attitude from the "About Us" page, but keep it light and relatable, not alienating. Frame it as being discerning for the customer's benefit.
• •Prioritize "Real & Organic" Language: Consistently use terms like "all-natural," "organic," "real fruit," "no preservatives," "low sugar," and "skinny" to reinforce the core value of quality and health-consciousness.
• •Keep it Simple & Direct (Like the Mixers): Reflect the ease of using the product in the language. Use clear, concise sentences and an enthusiastic, straightforward call to action. Avoid overly complex jargon. "Mixology made simple" should be a guiding principle.
• •Show, Don't Just Tell, the Versatility: Instead of just saying it's for cocktails and mocktails, provide enticing examples and recipe ideas for both in your copy, as seen on their TikTok and recipe pages.
• •Inject Playfulness & Personality: Don't be afraid to use humor, a bit of sass (like "You can thank us by buying a bottle or 10"), and engaging, slightly informal language where appropriate (e.g., "sip you sexy beast"). Let the "Dirty Pelican" personality shine through beyond just the name.

Social Perception

Positive for Flavor & Quality, Appreciated for Health Aspects, Valued for Versatility, Attractive Branding, Seen as an Upgrade

Copy Examples

• •Headline: Stop Tolerating Terrible Mixers. Your Cocktails (and Mocktails) Deserve the Dirty Pelican. Body: Let's be honest, most mixers are a sugary disappointment. We got tired of it, so we made our own. Real, organic ingredients, sophisticated flavors, and way less sugar. Ready to upgrade your happy hour?
• •Social Media Post: Officially breaking up with boring drinks. Our [Flavor Name, e.g., Spicy Jalapeño Margarita] mixer is here to rescue your taste buds. All the flavor, none of the fake stuff. Just add your favorite spirit or seltzer and thank us later. #MixDirtyPelican #CraftCocktails #NotYourAverageMixer
• •Product Description Snippet (for Lychee Blossom): Finally, a Lychee Martini that tastes like actual lychee, not a science experiment. We blend real organic lychee with delicate floral notes for a mixer that’s both exotic and effortlessly chic. Go on, you discerning drinker, you.
• •Email Subject Line: Your At-Home Bar is About to Get a Michelin-Star Upgrade. Email Body Snippet: Tired of playing bartender roulette with complicated recipes and questionable ingredients? Dirty Pelican mixers deliver restaurant-quality flavor in every pour. Organic, low-sugar, and ridiculously easy. Because life’s too short for bad drinks.
• •Ad Copy: Sober curious? Cocktail connoisseur? Just plain thirsty? Dirty Pelican has you covered. Our all-natural mixers are crafted for incredible taste, whether you're spiking it or keeping it clean. Finally, a mixer that plays well with everyone.