Brand Tone

Bold and Daring, Edgy and Unapologetic, Creative and Artistic, Confident, Playful and Fun, Approachable (in service)

Brand Values

• •Self-Expression
• •Uniqueness and Individuality
• •Quality
• •Innovation
• •Customer Focus
• •Artistic Integrity
• •Local Production (partially)

Best Practices

• •Embrace the "Dirrty" Attitude: Always inject a sense of boldness, daring, and edginess into the language. Use strong verbs and confident statements.
• •Highlight Uniqueness and Self-Expression: Continuously remind the audience that the clothing is a tool for expressing their individuality and standing out.
• •Keep it Energetic and Playful (where appropriate): Especially for festival and party wear, use language that evokes excitement, fun, and a bit of rebellion.
• •Balance Edge with Quality Cues: While the tone is rebellious, subtly weave in reminders of the high-quality materials and craftsmanship to build trust and justify a premium feel.
• •Stay Authentic to the "Art as Clothing" Origin: Reference the artistic, tattoo-inspired roots when relevant, as this is a key differentiator for the brand.

Social Perception

Positive Customer Feedback, Seen as Unique and Eye-Catching, Associated with Specific Subcultures/Events, Trusted for Quality (by those who purchase direct), Appeals to a Desire for Non-Permanent Edginess

Copy Examples

• •Unleash your inner rebel. Our new [Product Name] bodysuit isn't just clothing, it's a statement. Intricate designs, second-skin feel. Wear the art, skip the needle. Get DIRRTY.
• •Festival forecast: 100% chance of turning heads. Our UV reactive collection is here to make your nights unforgettable. Shine brighter. Dance harder. #DirrtyTownFestival #NeonVibes #StandOutStyle
• •Dare to be Dirrty this Halloween? Your jaw-dropping costume awaits...
• •Normal is boring. Embrace your edge with Dirrty Town Clothing. Unique designs for the unapologetically bold. Shop the rebellion.
• •Look at @[CustomerUsername] absolutely slaying in our [Product Name]! 🔥 That's the Dirrty Town spirit – bold, confident, and uniquely YOU. Tag us in your looks to be featured! #DirrtyTownFam #CustomerLove #FashionRebellion