Brand Tone

Earthy and Natural, Authentic and Handcrafted, Whimsical and Intriguing, Unisex and Inclusive, Trustworthy and Effective

Brand Values

• •Natural Ingredients and Health Consciousness
• •Effectiveness
• •Uniqueness and Individuality
• •Artisanal Quality and Care
• •Connection to Nature

Best Practices

• •Embrace Earthy Language: Consistently use vocabulary that evokes nature, the earth, and botanicals (e.g., "grounding," "wildcrafted," "forest," "resin," "herbal," "bloom").
• •Highlight Authenticity and Craftsmanship: Weave in the story of small-batch creation, natural ingredients, and the care that goes into each product. Phrases like "hand-mixed," "artisan," "mindfully made" can reinforce this.
• •Cultivate Intrigue with Whimsical Descriptions: Play with the unique "DIRT" concept in a positive and curious way. Use sensory language that hints at the unique and pleasant experience of the scent, rather than being literal about "dirt" in a negative way.
• •Maintain Inclusive and Unisex Messaging: Ensure all copy is gender-neutral and speaks to a broad audience who appreciates natural, unique scents and effective products. Focus on shared values like health and nature.
• •Build Trust Through Transparency and Social Proof: Be open about key ingredients and their benefits. Incorporate snippets of positive customer reviews or testimonials to underscore effectiveness and customer satisfaction, reinforcing the trustworthy aspect of the brand.

Social Perception

Highly Positive Among Users, Artisanal and Niche, Trusted for Efficacy and Natural Formulation, Desirable and Unique Scent Profile, Appreciation for Personal Touch

Copy Examples

• •Headline: Rooted in Nature. Effective by Design. Body: Discover DIRT Natural Deodorant. Handcrafted with wild botanicals and earthy notes to keep you fresh, naturally. For every body seeking an authentic alternative. Smell like an adventure.
• •Headline: Don't Just Mask Odor. Embrace Your Earthiness. Body: DIRT offers a unique, grounding scent experience that’s as wonderfully complex as you are. Made with love and the purest natural ingredients that truly work. Unisex. Aluminum-Free. Unforgettable.
• •Headline: Get Down to Earth Freshness. Body: Our botanical deodorant is a celebration of nature's potency. Consciously crafted with organic ingredients to care for your skin and keep you confidently odor-free. No synthetics, just pure DIRT.
• •Headline: For Them, For Her, For Him, For You. DIRT. Body: A truly unisex deodorant that harmonizes with your unique chemistry. Experience the alluring, natural scent of DIRT – handcrafted from the earth’s finest botanicals for lasting, healthy protection.
• •Headline: The Natural Deodorant That Actually Works. (Just Ask Our Happy Customers). Body: Tired of natural deodorants that don't deliver? DIRT is different. Our unique botanical formula, loved for its earthy scent and all-day effectiveness, is crafted to keep you smelling great, the natural way.