Brand Tone

Educational, encouraging, empathetic, knowledgeable, trustworthy, accessible, empowering, supportive, aspirational, conversational, and friendly.

Brand Values

• •Effectiveness and Quality
• •Health and Well-being
• •Education and Empowerment
• •Customer-Centricity

Best Practices

• •Speak Like a Knowledgeable Friend: Use a tone that is both educational and approachable. Explain the science behind your products in a simple, easy-to-understand manner, just as you would to a friend who trusts your advice.
• •Lead with Empathy: Acknowledge the customer's struggles and frustrations (e.g., bloating, fatigue, brain fog) before presenting your product as the solution. This shows you understand their problems on a personal level.
• •Focus on the "Why" (Values): Every piece of copy should reflect Dirobi's core values. Instead of just listing product features, explain why those features matter for the customer's health and well-being.
• •Maintain a Unified Voice Across Platforms: While the format may change from a blog post to a tweet, the core personality—educational, encouraging, and empathetic—should remain consistent.
• •Substantiate All Claims: To build and maintain trust, ensure that all health and product effectiveness claims are backed by credible evidence. Being transparent about the science behind the supplements will strengthen the brand's position as a trustworthy authority.

Social Perception

Perceived as a credible and helpful source for health supplements and information; passionate and committed to its mission. Positive customer reviews highlight product effectiveness. Potential concern due to BBB flags on unsubstantiated advertising claims.

Copy Examples

• •Don't Just Work Out. Recover Right. You push your limits at the gym, but are you giving your body the fuel it needs to bounce back stronger? Our Performance Bundle is designed to optimize recovery, boost energy, and help you get the most out of every session. Feel the difference.
• •Love food, but hate the aftermath? You're not alone. Our new 'Eat Anything Rx' helps your body break down even the toughest meals, so you can enjoy every bite without the bloat. Link in bio to eat freely again. #GutHealth #DirobiHealth #FeelBetter
• •Ready for a Reset? Save 25% Today. Feeling sluggish and foggy? It's time to reclaim your energy. For a limited time, get 25% off our entire line of functional supplements. From boosting your focus to supporting your gut, we have a clean, effective solution to help you feel like yourself again.
• •More Than Just a Feeling: How Chronic Stress Impacts Your Physical Health. We all know what stress feels like, but did you know it could be the hidden culprit behind your fatigue, digestive issues, and lack of focus? In this article, we'll explore the science-backed ways stress affects your body and share practical steps you can take today to manage it.
• •Phenomenal Supplements for a Better You. Shop with confidence knowing our formulas are pure, potent, and designed to deliver noticeable results. Your health is our passion.