Brand Tone

Dependable, Supportive, Value-Oriented, Proudly Australian

Brand Values

• •Quality
• •Safety & Compliance
• •Durability & Comfort
• •Value/Affordability
• •Customer Service & Support
• •Australian Identity
• •Expertise

Best Practices

• •Prioritize "Australian Workforce/Hardworking Aussies": Always frame the product benefits in the context of the Australian worker and their specific needs and environments. Use language that resonates with this audience (e.g., "tough," "reliable," "fair dinkum value").
• •Emphasize Safety and Compliance: Regularly mention adherence to Australian standards and the protective qualities of the gear. This reinforces dependability and care for the customer.
• •Highlight Value and Quality Together: Avoid focusing solely on price. Instead, consistently pair competitive pricing with the high quality, durability, and trusted brands offered. Phrases like "unbeatable prices without compromising quality" are key.
• •Maintain a Supportive & Knowledgeable Voice: Use helpful, straightforward language. Offer advice where appropriate (e.g., choosing the right boot for a trade). Ensure customer service interactions mirror this supportive tone.
• •Develop a Style Guide: Create a simple document outlining key brand messages, preferred terminology (and terms to avoid), and examples of on-brand copy. This will help ensure consistency across all written communications, regardless of who is writing.

Social Perception

Customers generally perceive DirectPrice positively, especially regarding product quality (as described), customer service, and value for money. They are seen as a reliable source for workwear and safety gear, particularly for well-known brands. The "Top Rated Seller" status on eBay significantly boosts their credibility. The perception is that of a long-standing business (serving since 1988 via their eBay profile, company ABN active since 2000) that understands the needs of Australian workers.

Copy Examples

• •Gear Up with Confidence. Quality Workwear Australians Trust. Body: At DirectPrice, we're not just selling workwear; we're equipping hardworking Aussies with the safety and durability they deserve. Top brands, unbeatable prices, and gear that works as hard as you do.
• •Built for the Job. Priced for Your Pocket. Body: Why compromise on safety or quality? DirectPrice offers premium workwear and boots from leading brands, all certified to Australian standards. Get the best value, backed by expert advice and local service.
• •Your Safety. Our Priority. Australia's Choice for Workwear. Body: From the worksite to the workshop, DirectPrice has you covered. We source the toughest, most comfortable gear because we know what Australian conditions demand. Shop our range and experience the DirectPrice difference.
• •Don't Just Work Hard. Work Smart & Safe with DirectPrice. Body: Looking for workwear that lasts? Our extensive collection of boots, PPE, and apparel from brands like FXD and Bisley ensures you're protected and comfortable, day in, day out. Quality you can count on, from a 100% Aussie-owned company.
• •The Right Gear, The Right Price. That’s the DirectPrice Promise. Body: Since 1988, we've been outfitting the Australian workforce with durable, high-performing workwear. Get expert support, quality-guaranteed products, and the best value – every time.