Brand Tone

Helpful & Informative, Professional & Reliable, Friendly & Approachable, Inspirational & Aspirational, Customer-centric

Brand Values

• •Quality
• •Customer Service Excellence
• •Expertise & Innovation
• •Reliability & Trustworthiness
• •Sustainability
• •Family-led

Best Practices

• •Prioritize "You" over "We": Focus on the customer's needs, benefits, and how Prisma Lighting can help *them*.
• •Be Genuinely Helpful: Offer real advice, tips, and solutions within your copy, not just product descriptions. This reinforces expertise and builds trust.
• •Maintain Professionalism with a Human Touch: Use clear, concise language. Avoid overly technical jargon where possible, or explain it simply. Let the family-led, customer-centric warmth come through.
• •Showcase, Don't Just Tell: Instead of saying "we have great products," describe the *impact* of those products – "Create a warm, inviting glow with our vintage Edison bulbs." Use evocative language, especially for inspirational content.
• •Ensure Consistency Across All Channels: Whether it's a website banner, a Facebook post, or an email newsletter, the core tone and values should remain consistent. Develop a simple style guide if needed.

Social Perception

Positive, Reliable Supplier, Helpful Resource, Manchester-based Specialist

Copy Examples

• •Headline: Illuminate Your Vision: Expert Lighting Solutions, Tailored For You. Body: At Prisma Lighting, we're more than just a shop; we're your partners in creating perfectly lit spaces. Explore our curated collection and let our expertise guide you.
• •Headline: Experience the Prisma Difference: Quality Lighting, Exceptional Service. Body: From bespoke LED strip installations to the perfect vintage bulb, discover lighting that transforms your home or business. Fast, reliable delivery, every time.
• •Headline: Smart Lighting, Simplified. Discover Lutron with Prisma. Body: Ready to elevate your home with intuitive smart lighting? Our Manchester-based experts are here to guide you through the seamless integration of Lutron RA2 systems. Effortless control, enhanced security, and a touch of magic.
• •Headline: Don't Just Light a Room, Define It. Body: Our extensive range of fabric cables, statement pendants, and Edison bulbs offers endless possibilities to express your unique style. Let light tell your story.
• •Headline: Your Project, Our Priority. Exceptional Support from Start to Finish. Body: Have a question? Need advice on the best lighting for your space? Our friendly team is here to help. We're committed to making your lighting journey smooth and successful.