Brand Tone

Helpful & Informative, Professional & Experienced, Approachable & Friendly, Value-Oriented, Inspirational

Brand Values

• •Customer Focus/Service: The stated ethos "give a customer what you would want for yourself" is a core declared value. They aim to provide what the customer wants in terms of product and quality.
• •Quality: They claim to offer "top-notch home door solutions" and "high-quality door furniture." They emphasize that products are fully matched for compatibility.
• •Expertise & Knowledge: With decades in the trade, they position themselves as experts, offering advice and guidance.
• •Range & Variety: Offering a "massive range" of doors and accessories is a key selling point.
• •Honesty & Integrity: Mentioned as part of maintaining their website and company knowledge.
• •Innovation: Stated as an aim through new product creation.
• •Value for Money: Implied through competitive pricing, free delivery, and VAT-inclusive costs.

Best Practices

• •Prioritize Helpfulness: Always aim to provide value to the reader, whether through product information, DIY tips, or design inspiration. Frame copy around solving customer problems or fulfilling their needs.
• •Emphasize Expertise & Trust: Subtly weave in the company's experience and knowledge. Use phrases like "With over 30 years of experience..." or "Our experts recommend..." to build credibility. Ensure all information is accurate and up-to-date.
• •Maintain Clarity and Transparency: Be clear about pricing (VAT-inclusive), delivery terms, and product features. Avoid jargon where possible, or explain it if necessary, especially for the DIY audience.
• •Use an Approachable and Positive Voice: While professional, the tone should still feel friendly and welcoming. Use "you" and "your" to speak directly to the customer. Highlight benefits rather than just features.
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media, email marketing, and any customer service scripts. Develop a simple style guide if multiple people are creating content.

Social Perception

Generally Positive but with Some Caveats: Many customers seem satisfied with the product range, price, and website usability. They are seen as a comprehensive source for doors. Concerns Exist: A notable portion of online feedback points to issues with post-sale service, particularly returns, and occasional quality control or delivery problems. This suggests that while the purchasing process might be smooth, resolving issues can sometimes be challenging for customers. Seen as Established: Their long history and extensive online presence contribute to a perception of being an established player in the UK door market.

Copy Examples

• •Headline: Open the Door to Your Dream Home. Quality You Can Trust, Prices You’ll Love. Body: For over 30 years, Direct Doors has helped UK homeowners find the perfect doors. From stunning front doors to stylish internal solutions, explore our vast range and enjoy free delivery to most UK postcodes. All prices include VAT – what you see is what you pay. Need advice? Our experts are here to help!
• •Headline: Don't Just Buy a Door, Invest in Your Home. Body: Your doors say a lot about your home. At Direct Doors, we offer an extensive collection of internal and external doors, crafted for durability and style. Plus, find all the matching hardware you need in one place. Browse our inspirational galleries and DIY guides today!
• •Headline: Your Project, Our Expertise. The Perfect Door Awaits. Body: Whether you're a seasoned trader or a DIY enthusiast, Direct Doors is your trusted partner. With thousands of doors and accessories, plus helpful guides and a knowledgeable team, we make finding and fitting your new doors straightforward and satisfying.
• •Social Media Post (with image of a stylish front door): Make a grand entrance, every day! ✨ Our [Door Name] external door combines timeless design with modern security. Built to last and designed to impress. Tap to shop and explore the full range – expert advice and free UK delivery available! #DirectDoors #HomeImprovement #FrontDoor #DreamHome #UKDoors
• •Email Subject: Stuck on Door Styles? Let Our New Guide Help! Body: Choosing the right door can be tricky, but we're here to make it easier! Our latest blog post, "Top 5 Door Styles to Transform Your Space," is packed with inspiration and practical tips. Plus, remember our team is always ready to offer personalized advice to ensure you find the perfect match for your home and budget. At Direct Doors, we believe in giving you what we'd want for ourselves: quality, value, and expert support.