Brand Tone

aspirational yet accessible, reassuring, and customer-centric.

Brand Values

• •Quality & Craftsmanship
• •Comfort & Well-being
• •Customer Satisfaction & Trust
• •Value & Affordability
• •Style & Customisation
• •Convenience
• •Sustainability

Best Practices

• •Prioritise "Comfort & Reassurance": Always weave in elements that speak to the quality, risk-free trial, warranty, or UK-made aspect to build trust and highlight the core benefit of better sleep.
• •Balance Aspiration with Accessibility: Use evocative language that paints a picture of luxurious comfort, but always ground it with clear information about value, sales, or financing to ensure it feels attainable.
• •Be Genuinely Customer-Centric: Address customer needs and questions proactively in your copy. Use a friendly, helpful, and approachable voice, especially in direct communications and social media interactions. Think "Sleep Specialists At Your Service!"
• •Showcase Style with Practicality: Highlight not just the beautiful design and customisation options, but also the functional benefits like storage solutions and ease of assembly. Appeal to both the desire for a beautiful space and the need for practicality.
• •Maintain a UK Focus (where relevant): Consistently mentioning "Handmade in the UK" or "UK-sourced" materials reinforces a key differentiator and point of pride for the brand, appealing to customers who value local craftsmanship.

Social Perception

Positive, Trustworthy, Stylish & Modern, Good Value, Engaged Community

Copy Examples

• •Facebook/Instagram Ad (Focus: Comfort & Reassurance): Dreaming of a perfect night's sleep? ✨ Sink into the handcrafted comfort of a Sonno Bed, proudly made in the UK. With our 60-night risk-free trial and 5-year warranty, your best rest is guaranteed. Sweet dreams are made of this. #SonnoBeds #UKMade #SleepSanctuary
• •Website Banner (Focus: Value & Style): Elevate Your Bedroom, Smartly. Discover luxurious, customisable divan and ottoman beds at prices that make sense. Handmade in the UK. Pay monthly options available. Shop the Sonno Sale Now!
• •Product Description Snippet (Ottoman Bed - Focus: Practicality & Style): More than just a stunning centrepiece, the [Bed Name] Ottoman Bed is your secret weapon for a clutter-free oasis. Effortlessly lift to reveal generous storage space, all wrapped in your choice of premium, UK-sourced fabrics. Style, meet smarts.
• •Email Subject Line (Focus: Exclusivity/Urgency): 🤫 Psst... Your Exclusive 20% Off Dream Beds Ends Soon, [Customer Name]!
• •TikTok Video Caption (Focus: Transformation & Aspiration): Bedroom glow-up complete! 🤩 From blah to ahhh-mazing with my new Sonno [Bed Model] in [Fabric/Colour]. Obsessed is an understatement! Who else needs this vibe? 👇 #SonnoBeds #BedroomTransformation #DreamBed #UKMade #HomeDecorInspo