Brand Tone

Reassuring and helpful, with an emphasis on trust and security.

Brand Values

• •Customer Trust
• •Security
• •Transparency
• •Reliability
• •Support

Best Practices

• •Emphasize trust and reliability in all communications.
• •Use clear and reassuring language regarding secure payments, guaranteed delivery, and easy returns.
• •Maintain transparency by readily providing CNPJ, contact information, and a comprehensive FAQ section.
• •Clearly differentiate and explain any associated brands (like NUTRAMAIS) within the larger business ecosystem.
• •Consistently use language that reflects product quality and service reliability.

Social Perception

A trustworthy and reliable importer providing secure transactions and quality products, despite potential confusion with similarly named businesses.

Copy Examples

• •Compra segura: Seus dados protegidos com Mercado Pago.
• •Produto exclusivo: Importado diretamente para você.
• •Compra garantida e envio rápido: Receba seu pedido no prazo.
• •Somos uma empresa séria que tem o compromisso com nosso consumidor.
• •Devolução fácil em até 7 dias se não estiver satisfeito(a).