Brand Tone

Authentic, Educational, and Passionate.

Brand Values

• •Sustainability
• •Efficacy
• •Transparency
• •Naturalness
• •Localism

Best Practices

• •Lead with the "Why": Always connect the product benefit back to the brand's core mission. It s not just "a hydrating cream," it's "a hydrating cream that fights waste." This reinforces the brand's unique value proposition in every message.
• •Use Transparent and Educational Language: Avoid jargon where possible, but don't be afraid to educate. Explain what "upcycling" or "circular economy" means in simple, tangible terms (e.g., "We use the parts of the fruit that would normally be thrown away"). This builds trust and positions the brand as an authority.
• •Amplify Customer Voices: Let the results speak through authentic testimonials. Integrate quotes and user experiences into ads, social posts, and product pages. Phrases like "Our community agrees" or "Here's what [Customer Name] had to say" are powerful tools for social proof.
• •Maintain a Passionate and Personal Tone: Write as if the founder is speaking directly to the customer. Use "we" to create a sense of a shared mission between the brand and its community. This humanizes the brand and makes its commitments feel more genuine.
• •Balance Efficacy with Ethics: Ensure that for every claim about sustainability, there is a matching claim about performance. The message should always be dual-sided: "It's good for the planet, AND it's amazing for your skin." This addresses the primary purchase driver (results) while strengthening the ethical connection.

Social Perception

The public perceives Dipsé as a trustworthy, innovative, and ethical brand. Customers view the products as high-quality, effective, and pleasant to use. The founder-led approach and the successful crowdfunding campaign create an image of a grassroots brand with strong community support. It is seen not just as a cosmetics company, but as a participant in a positive movement towards more responsible consumption in the beauty industry.

Copy Examples

• •Your daily glow, powered by nature's ingenuity. This isn't just a serum; it's a second chance. We take antioxidant-rich organic pear water, once destined to be discarded, and upcycle it into this potent booster for your skin. The result? Deep hydration, visible radiance, and the satisfaction of making a choice that's better for the planet. Tap to reveal your skin's natural brilliance. #Dipsé #UpcyclingBeauty #WasteNotGlowMore
• •Soft skin shouldn't come at a hard price for the Earth. Meet the Crème Douceur. A rich, velvety cream that smooths and hydrates with upcycled olive esters, all while being 100% vegan and palm oil-free. And when you're done? Our reusable shipping parcels go back to be used again. This is skincare that feels good, in every sense of the word. Slide to see how our circular commitment works. #Dipsé #CircularEconomy #SustainableSkincare
• •The Anti-Waste Skincare That Truly Works. Proven results. Positive impact. Discover Dipsé's range of upcycled, natural, and vegan skincare, born from a passion for chemistry and a respect for our planet.
• •People think "eco-friendly" means "less effective". We proved them wrong. Our serum gives you an immediate +60% hydration boost, and 95% of you found your skin was more nourished with our cream. That's the power of upcycling. Efficacy and ethics in one bottle. #Dipsé #MythBusting #EcoFriendly #SkincareThatWorks
• •The secret behind our ingredients... Hi [Name], ever wonder where the beautiful ingredients in your Dipsé products come from? They start their journey as "co-products" from the food industry—like peels and seeds. Instead of letting that goodness go to waste, we see their potential. Through green chemistry, we transform them into powerful, active ingredients for your skin. It's beauty, reinvented. Thank you for being part of the solution.