Brand Tone

friendly, approachable, and enthusiastic

Brand Values

• •Quality and Craftsmanship
• •Customization and Personalization
• •Inclusivity
• •Accessibility and Convenience
• •Community and Empowerment
• •Passion for Nail Art

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., friendly, enthusiastic, empowering, witty), and a "do's and don'ts" list for communication. This ensures everyone creating content is aligned.
• •Know Your Audience: Understand their language, what resonates with them, and where they hang out online. Tailor the tone to connect authentically.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, a TikTok video, or a customer service email, the tone should feel recognizably "Dippy Cow Nails."
• •Inject Personality (and Humor Where Appropriate): Don't be afraid to let the founder's passion and the brand's unique "Dippy Cow" quirkiness shine through. Authentic personality builds connection.
• •Listen and Adapt: Pay attention to how your audience responds to your content. Monitor comments and engagement to see what resonates and refine your tone accordingly, while staying true to core values.

Social Perception

Knowledgeable and a go-to resource in the press-on nail community. Trendy and creative. Supportive Community

Copy Examples

• •Tired of salon wait times? Get your flawless, custom-designed mani delivered right to your door! ✨💅 #DippyCowNails #PressOnPerfection
• •Your nails, your rules! Dream up any design, and we'll bring it to life. What's your ultimate nail fantasy? Let us know! 👇 #CustomNails #LuxuryPressOns
• •Join the #PressOnPortal fam! 💖 Whether you're starting out or scaling up, get the A-Z on building your dream press-on nail biz with expert guidance. #NailBoss #CommunityOverCompetition
• •Finally! Nude shades that *actually* match. Our Shade Finder Kits make finding your perfect press-on base a breeze. Inclusivity is always in style. 😉 #DippyCowNails #PerfectMatch
• •Life's too short for boring nails! Rock a reusable, salon-quality manicure in minutes. Ready to turn heads? 🔥 #HandmadeNails #NailArtLover