Brand Tone

Professional & Knowledgeable, Traditional & Trustworthy, Welcoming & Friendly, Elegant & Refined, Customer-centric & Consultative

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Customer Service & Trust
• •Expertise & Knowledge
• •Integrity & Transparency
• •Enduring Joy & Meaningful Gifts

Best Practices

• •Emphasize Heritage and Trust: Consistently weave the long-standing family history (since 1878, fifth generation) into communications. This builds credibility and reinforces the trust customers place in the brand. Use phrases like "a tradition of excellence," "trusted since 1878."
• •Maintain a Professional Yet Warm Tone: While showcasing luxury items, ensure the language remains approachable, friendly, and welcoming, mirroring the in-store experience praised by customers. Avoid overly casual or overly technical jargon unless explaining specific details (like in buying guides).
• •Focus on the Emotional Value: Highlight how Dipples' pieces are part of life's special occasions and create lasting memories. Use storytelling to connect with the sentiment behind jewellery purchases (e.g., "celebrate your moments," "the perfect gift that keeps giving").
• •Showcase Expertise and Quality: Confidently speak about the craftsmanship, quality of materials (e.g., "Hearts On Fire Diamonds," "opulent pieces"), and the knowledgeable service provided. This reinforces their position as experts in the field.
• •Ensure Visual Consistency: Use high-quality, elegant imagery across all platforms (website, social media) that reflects the premium nature of the products and the brand's established, refined aesthetic. This visually reinforces the brand tone.

Social Perception

Highly Respected & Prestigious, Trusted Family Jeweller, Knowledgeable & Professional Experts, Providers of High-Quality Products, Welcoming & Approachable, Slightly Higher Price Point (Implied but with Value)

Copy Examples

• •Headline: A Legacy of Brilliance Since 1878. Body: For over 145 years, Dipples has been helping families mark life's most precious moments. Discover timeless elegance and craftsmanship that endures, generation after generation. Visit our [Norwich/Dereham/Bury St Edmunds] showroom or explore our collection online.
• •Headline: The Perfect Symbol for Your Forever. Body: Choosing an engagement ring is more than a purchase; it's the beginning of a story. At Dipples, our experienced gemmologists and friendly team are here to guide you with personal attention and expertise, ensuring you find a piece as unique as your love. Explore our exquisite diamond collections today.
• •Headline: More Than a Watch, A Mark of Distinction. Body: From classic heirlooms to contemporary masterpieces, Dipples offers an unparalleled selection of the world's finest timepieces. Since 1878, we've built relationships with renowned watchmakers to bring you enduring quality and style. Find your statement piece at Dipples.
• •Headline: Crafted with Passion, Chosen with Care. Body: At Dipples, we believe jewellery is an expression of love and a keeper of memories. Our family is dedicated to helping yours find or create the perfect piece, offering bespoke design services and a warm, consultative approach. Because some moments deserve to last forever.
• •Headline: Experience the Dipples Difference: Where Heritage Meets Modern Luxury. Body: For five generations, Dipples has been the trusted name for exceptional jewellery and unparalleled service in [Norfolk/Suffolk]. We invite you to discover our curated collections and experience the warmth and expertise that have made us a cherished family tradition.