Brand Tone

Playful, creative, and sensory-focused. The communication style is friendly, enthusiastic, casual, and filled with positive, exciting words, often accompanied by emojis to evoke feelings of fun, satisfaction, and relaxation.

Brand Values

• •Creativity and Imagination
• •Quality and Care
• •Sensory Satisfaction and Fun
• •Community Engagement
• •Clarity and Directness

Best Practices

• •Always describe the texture, scent, and sound of the slime. Use words like "crunchy," "buttery," "glossy," "sizzly," "smooth," and scent descriptions to help the customer imagine the experience.
• •Maintain a playful and enthusiastic voice. Use positive, high-energy words and emojis to reflect the fun nature of the product. Keep sentences relatively short and engaging.
• •Focus on the benefit, not just the feature. Instead of just saying "it's a blue slime," frame it as "a moment of relaxation" or "a perfect tool for creative fun." Connect the product to feelings like calm, satisfaction, and creativity.
• •Encourage interaction by asking questions in social media captions to boost engagement. For example, "What would you name this slime?" or "What theme should we do next?" This builds community and makes customers feel involved.
• •Be clear and direct in all communications. While the tone is playful, it's crucial to be clear about product details, care instructions, and policies. This builds trust and ensures customers know exactly what to expect.

Social Perception

Dipityslimes is perceived as a creative, high-quality, 'indie' slime shop. Customers see it as a source for unique, aesthetically pleasing slimes and view the brand's creators as skilled within the slime community. It is regarded not just as a store, but as a creative outlet that provides a fun and satisfying product.

Copy Examples

• •Get ready to squish! ✨ Meet 'Cosmic Crunch' - a sparkly, crunchy slime packed with star glitter and a sweet galaxy scent. The pops are out of this world! 🌌 Tap the link in our bio to bring this galaxy home.
• •Cloud 9 Butter Slime: A dreamy, buttery-soft slime that feels like holding a cloud. Scented with fresh cotton and perfect for soft drizzles and relaxing play. Its smooth, holdable texture makes it ideal for beginners and anyone in need of a moment of calm.
• •Don't miss out on next month's fun! Our June 'Fruit Stand' themed subscription box is almost here! 🍓🍍 Get two exclusive, unreleased slimes and fun extras delivered right to your door. Subscribe now and get ready for a fruity surprise!
• •Tired of boring afternoons? Discover the satisfying world of Dipityslimes! Our handcrafted, scented slimes are perfect for relaxing, fidgeting, and creative fun. Find your new favorite sensory experience today. Shop now for 10% off your first order!
• •The sound on this one is just... *chef's kiss*. 🤌 What should we name this crunchy creation? #slimesounds #asmr #satisfying #dipityslimes #crunchyslime