Brand Tone

Warm, caring, and community-focused. The language is friendly, reassuring, and empathetic to the experiences of new parents, acting as a knowledgeable and supportive friend who is also a parent.

Brand Values

• •Safety and Quality
• •Practicality and Functionality
• •Child Development
• •Family and Community

Best Practices

• •Always frame communication from the perspective of a parent. Acknowledge their challenges and present products as thoughtful solutions.
• •Ensure that copy frequently reinforces the safety certifications (like Oeko-Tex), non-toxic materials, and the gentle, comfortable nature of the products.
• •Continue using an interactive approach on social media. Ask questions that invite parents to share their experiences, tips, and photos. This reinforces the community value and generates authentic content.
• •Avoid complex or overly promotional language. The tone should be calm, clear, and reassuring. The goal is to build trust, not to create urgency. Use straightforward language that any parent can easily understand and relate to.
• •Regularly weave the "created by parents" narrative into your content. This is a powerful differentiator that builds authenticity and connects with customers on a personal level, reminding them that the brand understands their needs firsthand.

Social Perception

Dipilli is perceived as trustworthy and reliable, offering products that are both aesthetically pleasing and genuinely useful. Customers highly praise the quality, softness, and safety of the products, viewing it as a go-to choice for essential baby items that offer peace of mind.

Copy Examples

• •Soft landings and big smiles. ✨ Our Oeko-Tex certified play mats are designed for those precious wiggles, tumbles, and tummy time triumphs. We handle the safety, so you can soak in the moments. #DipilliBaby #TummyTime #SafePlay
• •Make Bath Time the Best Time. Tear-free, slip-free, and stress-free solutions for happy splashes. Shop Dipilli's gentle bath collection.
• •A cozy, safe space for your little explorer 👶
• •Your extra set of arms has arrived. The Dipilli Baby Lounger gives your little one a comforting hug, so you can enjoy a hands-free moment. Made with breathable, non-toxic materials, it’s a soft and secure spot for supervised lounging.
• •By Parents, For Parents. Get 15% off our collection of thoughtfully designed baby essentials. Because we’ve been there.