Tono de Marca

Sincere, Empowering, and Transparent

Valores de Marca

• •Ethical Empowerment
• •Authenticity and Tradition
• •Community and Collaboration
• •Sustainability
• •Transparency

Mejores Prácticas

• •Lead with the "Why": Always start with the mission. Whether in a social media post, product description, or email, the first message should be about empowerment and impact, not just the product's features.
• •Tell Individual Stories: Continue using the names and stories of the women in the cooperative, like that of Samata. This reinforces the personal, human connection that defines the brand and makes the impact tangible for consumers.
• •Use Empowering Language: Frame the women as "artisans," "entrepreneurs," and "partners." Avoid language that suggests they are passive recipients of aid. The tone should always be one of respect and partnership.
• •Be Radically Transparent: Double down on the details of the business model. Talk openly about the "Return on Extraction" policy, the foundation partnership, and where the money goes. This builds trust and differentiates the brand from those who merely use "ethical" as a buzzword.
• •Focus on "Fair Chain," Not Just "Fair Trade": Emphasize the unique model that eliminates middlemen and creates a direct, impactful connection between producer and consumer. This is a more powerful and specific claim than the broader term "fair trade" and highlights the brand's innovative approach to social enterprise.

Percepción Social

A socially-conscious enterprise and non-profit initiative, focused on empowerment and sustainable trade. Perceived as high-integrity and authentic, attracting customers motivated by positive impact and ethical business models.

Ejemplos de Copy

• •More Than Moisture. It's a Movement. Every jar of Dipaliya shea butter does more than soothe your skin. It empowers a female entrepreneur in Ghana, supports her family, and helps build a sustainable future for her community. Dare to live a dream with us.
• •The Hands That Made Your Shea Butter Have a Story to Tell. Scan the QR code on your jar and meet the artisan behind your product. At Dipaliya, we’ve cut out the middlemen to connect you directly to the source. This is transparency you can feel.
• •Give Your Skin 100% Natural Goodness. Give a Community 100% of Your Support. Our shea butter is raw, handcrafted, and rich in the vitamins your skin loves. But the best ingredient is the impact you make. Our "Return on Extraction" model ensures the profit from your purchase returns to the people and land it came from.
• •Beauty That Builds Futures. Dipaliya means "dare to live your dream." For the 1,000 women in our Ghanaian cooperative, that dream is a reality. With every purchase, you become part of a fair chain that provides dignified income, supports organic farming, and empowers entire communities.
• •The Opposite of Exploitation. We pay the women who craft our shea butter around 10 times the typical rate. Why? Because we believe in trade that uplifts, not extracts. Choose Dipaliya and invest in a world where everyone thrives.