Brand Tone

Energetic, playful, and social, using casual, fun, celebratory, and expressive phrasing. It is exciting, a little exotic, and approachable, focusing on the experience rather than technical jargon.

Brand Values

• •Celebration and Social Connection
• •Flavor and Quality
• •Authenticity with a Modern Twist
• •Fun and Spontaneity
• •Boldness

Best Practices

• •Always Be Celebratory: Frame every piece of copy, from a simple caption to a major campaign, with a positive, celebratory, and social angle. The brand is about good times, so the language should always reflect that.
• •Use Expressive and Energetic Language: Incorporate active verbs and vibrant, sensory words (e.g., "zesty," "juicy," "bold," "crisp," "unleash"). Keep sentences relatively short and punchy to maintain a high-energy feel.
• •Emphasize "Real" Ingredients: Consistently mention the use of "100% Blue Agave Tequila" and "natural fruit flavours." This is a key differentiator and a core value that builds trust and justifies a premium position.
• •Lean Into the Brand Name: Don't be afraid to use "DIOS-MIO!" or similar exclamations in the copy. It's a memorable and ownable asset that reinforces the brand's bold and playful personality.
• •Speak the Audience's Language: Maintain a casual, approachable, and slightly witty tone. Use language that resonates with a socially active young adult audience without trying too hard to adopt slang. The focus should be on authenticity and shared fun.

Social Perception

Positive, perceived as a high-quality, flavorful, and fun alcoholic beverage. Customers appreciate the authentic tequila base, viewing it as a premium yet accessible option for social occasions. The branding is seen as vibrant and appealing, creating a festive and desirable product image for young, socially active adults.

Copy Examples

• •Your Weekend Forecast: 100% Chance of Tequila. Forget the plans, make a moment. Our Watermelon & Mint Tequila Seltzer is made for the stories you'll tell on Monday. Grab your crew, grab a DIOS-MIO, and let the good times roll. #DiosMioMoment #TequilaSeltzer
• •Real Tequila. Real Flavour. Unbelievably Good. Welcome to your new favourite drink. Made with 100% blue agave tequila and natural fruit flavours. No shortcuts. No regrets.
• •This Isn't Your Average Seltzer. Tired of the same old? We were too. That’s why we created DIOS-MIO, a tequila seltzer that’s actually made with real tequila. Experience the bold, authentic taste of our classic Margarita or spicy Grapefruit Paloma. Your taste buds will thank you. Shop now!
• •DIOS-MIO: The Party in a Can.
• •For moments that make you say... DIOS-MIO. The Tequila Seltzer.