Brand Tone

Spiritual, Empowering, and Intimate

Brand Values

• •Female Empowerment
• •Spirituality & Mindfulness
• •Transformation & Growth
• •Craftsmanship & Beauty

Best Practices

• •Lead with "Diosa": Always center the customer as the "goddess." Use direct, empowering language that speaks to her strength and divinity.
• •Embrace the Mystical: Consistently use keywords like "magic," "divine," "universe," "energy," "intention," and "spirit" to reinforce the brand's spiritual foundation.
• •Tell the Story of Transformation: Use the butterfly symbolism in your storytelling. Frame products as companions on a journey of personal growth, change, and self-discovery.
• •Marry Visuals and Voice: Ensure the dreamy, clean, and ethereal aesthetic of your photos and videos is always matched by copy that is equally empowering, spiritual, and intimate.
• •Build a Community, Not Just a Customer Base: Use inclusive language ("Calling all goddesses," "Join the Mariposas") and ask reflective questions to foster a sense of belonging and shared values among your audience.

Social Perception

Aesthetically pleasing, niche and boutique, positive and uplifting.

Copy Examples

• •A sign from the universe, meant just for you. ✨ Our Angel Number Necklaces are more than just beautiful jewelry; they're a daily reminder of your connection to the divine. Which numbers have been speaking to you lately? #DiosaMariposaJewelry #AngelNumbers #SpiritualJewelry #DivineGuidance
• •Subject: Your transformation awaits, Diosa. Body: Like the butterfly, you are destined to evolve. Our new 'Metamorphosis' collection was crafted to honor your journey. Discover handcrafted pieces that celebrate every stage of your becoming. Adorn your story.
• •Headline: Unleash Your Inner Goddess. Body: You are powerful, divine, and magical. At Diosa Mariposa Jewelry, we create more than accessories—we create reminders of your innate strength. Find the piece that tells your story. Shop now for free shipping on your first order.
• •Handcrafted for the Goddess in You. Wear your magic.
• •On-screen text: Putting on my power piece. / It's not just jewelry, it's an attitude. Caption: That feeling when you wear your intention ✨ #SpiritualGlowUp #CrystalEnergy #DiosaMariposa #JewelryTikTok