Brand Tone

trendy, accessible, and enthusiastic

Brand Values

• •Trend-consciousness
• •Fashion Enthusiasm
• •Accessibility/Affordability
• •Customer Engagement
• •Evolution and Growth

Best Practices

• •Use Enthusiastic & Positive Language: Incorporate upbeat words, exclamation points (sparingly but effectively), and emojis where appropriate (especially on social media) to convey excitement and passion for fashion.
• •Stay Relatable and Conversational: Write as if you're talking to a friend about the latest fashion finds. Use "you" and "we" to create a direct connection. Keep sentences relatively short and easy to understand.
• •Highlight Trends and "Must-Haves": Consistently use terms like "new arrivals," "latest trends," "must-haves," and "hot items" to reinforce the brand's focus on current fashion.
• •Incorporate a Sense of Urgency (Authentically): For new or popular items, subtly suggest they might sell out to encourage timely purchases (e.g., "selling fast," "limited stock").
• •Showcase Personality (especially if leveraging Deborah's influence): Allow the founder's voice and personal style to shine through in relevant communications, particularly on platforms like TikTok and Instagram stories. This builds authenticity and a stronger connection with the audience.

Social Perception

Positive Engagement: Comments on TikTok videos featuring Deborah are generally positive, with users complimenting her and her style.

Copy Examples

• •Instagram Post (New Arrival): "Stop scrolling! ✋ Your new obsession just landed at DiorDie! 🔥 This [Item Name] is screaming weekend vibes and it’s going FAST. Tap to shop before it’s gone! #DiorDie #NewCollection #MustHaveFashion #TrendyStyle #OOTD"
• •Facebook Ad (Sale Promotion): "SALE ALERT! 🛍️ Treat yourself (you deserve it!) with up to 50% off selected styles at DiorDie.nl! ✨ From chic dresses to everyday essentials, find your next favorite look for less. Shop now, thank us later! 😉 #DiorDieFashion #Sale #FashionDeals #AffordableStyle #ShopTillYouDrop"
• •Website Banner (Homepage): "Hello, Gorgeous! 👋 Discover the freshest trends and turn heads this season. Shop the latest drops at DiorDie – where style meets you! #DiorDieNL #FashionForward #JustIn"
• •TikTok Video Caption (Outfit Inspiration by Deborah): "Obsessed with this look! 😍 Mixing some DiorDie faves for a perfect [Occasion e.g., brunch, city stroll] outfit. What do you think? Let me know in the comments! 👇 All items available now at diordie.nl! #DeborahDiorDie #DiorDieStyle #GetTheLook #FashionInspo #AmsterdamFashion"
• •Email Newsletter Subject Line: "✨ Your Weekly Dose of DiorDie Glam is Here! ✨ New Arrivals + Style Secrets Inside!"