Brand Tone

Authentic & Proud, Vibrant & Joyful, Inclusive & Welcoming, Confident & Bold, Conversational & Approachable

Brand Values

• •Cultural Heritage & Connection
• •Authenticity & Self-Expression
• •Inclusivity
• •Quality & Craftsmanship
• •Joy & Pride

Best Practices

• •Lead with Authenticity: Always tie the messaging back to the core origin story and the mission of helping people feel like themselves. Let Mapate Diop's voice and experience shine through.
• •Embrace Vibrancy in Language: Use descriptive, energetic words that reflect the bold patterns and joyful spirit of the brand. Avoid overly formal or subdued language.
• •Champion Inclusivity: Consistently reiterate that DIOP is for everyone. Proactively address cultural appreciation in a positive and educational manner, as already demonstrated on the website.
• •Tell Stories, Not Just Sell Products: Each piece has a connection to a broader cultural narrative. Weave this storytelling into product descriptions, social media posts, and email marketing. Highlight the "why" behind the "what."
• •Engage and Build Community: Foster interaction on social media. Respond to comments and messages with the same authentic, approachable, and proud tone. Showcase user-generated content to reinforce the sense of community and diverse representation.

Social Perception

Culturally Significant Fashion, Celebration of Heritage, Bold and Unique Style, Positive Brand Mission, Good Quality and Service

Copy Examples

• •Headline: Wear Your Story. Body: DIOP isn't just clothing, it's a conversation. Vibrant Ankara prints meet modern style, connecting you to a rich heritage with every thread. Feel like you.
• •Headline: Bold. Authentic. Unmistakably DIOP. Body: Step out in prints that pop and a story that empowers. Our pieces are designed for everyone who believes in fitting out, not just fitting in.
• •Headline: From Lagos with Love, Designed in Detroit. Body: Inspired by a second-generation story, DIOP brings the energy of West African textiles to your wardrobe. It's more than fashion; it's a feeling.
• •Headline: The Everyday Icon: Your DIOP Piece. Body: Dress it up, dress it down, make it yours. Our collection is crafted for comfort, expression, and celebrating the unique individual you are.
• •Headline: More Than A Mask, It's A Statement. (Example for a specific product) Body: Stay safe, look vibrant. Our DIOP face masks, born from African-inspired prints, let your personality shine through. As seen in GQ!