Brand Tone

Professional, encouraging, authoritative, supportive, and community-focused.

Brand Values

• •Community
• •Excellence
• •Empowerment
• •Innovation and Change
• •Authenticity and Respect
• •Affordability

Best Practices

• •Lead with Encouragement: Always frame your messaging around the student's potential for success and career growth. Use empowering and positive language.
• •Back Claims with Proof: When you mention high-quality training, reference the high pass rates, the 100% Pass Guarantee, or student testimonials to build credibility.
• •Foster a Sense of Community: Regularly highlight the benefits of the student community in your copy. Encourage interaction and peer support.
• •Be Clear and Direct: Avoid jargon where possible, or explain it clearly. The tone should be that of a knowledgeable and patient instructor.
• •Emphasize Value and Accessibility: Consistently remind your audience of the affordability and flexibility of your on-demand courses compared to more traditional, expensive alternatives.

Social Perception

Highly positive, seen as reliable, effective, and cost-effective. Students value the quality, comprehensive nature, the 100% Pass Guarantee, and the supportive community. Jason Dion is praised for his teaching.

Copy Examples

• •Your IT career advancement starts here. Stop waiting. Start certifying. With Dion Training's expert-led courses and a 100% Pass Guarantee, you have everything to gain. Enroll today and get the skills to land your dream tech job.
• •Don't Just Study. Succeed. Our CompTIA Security+ course isn't just about memorizing facts. It's about mastering the skills. With hands-on labs and instructor support, you'll be ready for the exam and the job.
• •The Support You Need. The Certification You Want. Join over 59,000 students in our Facebook community. At Dion Training, you're not just buying a course; you're joining a network of peers and experts dedicated to your success.
• •Affordable Excellence in IT Training. Why pay thousands for in-person training? Get certified in ITIL, CompTIA, and more for a fraction of the cost. World-class instruction, on-demand, on your schedule.
• •Confidence for Exam Day, Guaranteed. Walk into your certification exam fully prepared. Our comprehensive practice exams and proven training methods are so effective, we guarantee your success. If you don't pass, your retake is on us.