Brand Tone

Sophisticated, Artistic, and Sensory.

Brand Values

• •Fusion of Art and Function
• •Quality Craftsmanship
• •Individuality and Bold Expression
• •Creativity and Inspiration
• •Exclusivity and Professionalism

Best Practices

• •Lead with "Functional Art": Consistently use this key phrase to define the brand's unique position. Every product, from a candle to a table, should be framed as a piece of art with a purpose.
• •Use Evocative, Sensory Language: Describe not just how a product looks, but how it feels, the mood it creates, and the scent it evokes. Use words like "luminous," "ethereal," "aromatic," "sculptural," and "vibrant."
• •Tell the Story of Inspiration: For each product or collection, share the story behind its creation. Whether inspired by travel, a material, or an artistic movement, this narrative adds depth and value.
• •Emphasize Craftsmanship and Quality: Always mention key quality indicators like "hand-poured," "sustainably sourced wax," "designed in the UK," and "bespoke craftsmanship" to justify the luxury positioning.
• •Maintain a Sophisticated and Confident Voice: The tone should be consistently elegant and assured. Avoid slang, overly casual language, or aggressive sales tactics. The copy should educate and inspire, reflecting the expertise and artistic authority of the brand.

Social Perception

niche, high-end luxury brand for individuals passionate about interior design and contemporary art.

Copy Examples

• •Light as sculpture, scent as story. Our new Equinox Candle is more than a fragrance; it’s a piece of functional art designed to transform your space. Hand-poured in the UK, its form captures the dance of shadow and light, while its aroma tells a tale of distant travels. Illuminate your world with intention. #DioDavies #FunctionalArt #LuxuryCandles
• •A joyful prescription for the modern interior. The Happy Pill Table is a bold fusion of Pop Art and masterful craftsmanship. Each table is an assemblage of vibrant, technicolor pills suspended in ethereal acrylic, creating a playful yet sophisticated statement. Designed by Dio Davies to bring humor and beauty to your space, this piece is a conversation starter and a unique work of functional art. #DioDavies #ArtFurniture #PopArt
• •Subject: Inside the Studio: The Art of the New Collection Preview: Go behind the design with Dio Davies and discover the inspiration for our latest sensory creations—where art meets aroma.
• •Headline: Dio Davies | Luxury Artistic Candles Description: Functional art for your home. Discover unique, hand-poured scented candles and diffusers. Sophisticated design, sustainably made in the UK. Shop the collection.
• •At Dio Davies, we don’t just create objects; we craft experiences. Born from a passion for art and a belief that beauty should be woven into the fabric of our daily lives, each piece is a testament to bold, creative expression. Our philosophy is simple: to design pieces that surprise and delight, turning any room into a gallery and any moment into one of wonder.