Brand Tone

Creative & Artistic, Passionate & Enthusiastic, Authentic & Personal, Playful & Whimsical, Nostalgic & Vintage-Inspired, Approachable & Inclusive

Brand Values

• •Creativity & Freedom of Expression
• •Craftsmanship & Quality
• •Individuality & Authenticity
• •Passion & Love (for the work and for connection)
• •Storytelling
• •Community & Connection
• •Sustainability (implied)

Best Practices

• •Embrace the Founder's Voice: Channel Benjamin Kelly's passion, creativity, and slightly whimsical, approachable style. Use "I" and "we" to create a personal connection, as seen in his interviews and the website's "About" page.
• •Tell Stories, Don't Just Sell Products: Every piece has a potential story – its vintage origin, the inspiration behind a design, or the craft of its making. Share these narratives to connect with customers on an emotional level.
• •Highlight the "Handmade" and "Artisanal": Emphasize the unique craftsmanship, the vintage machinery, and the human touch involved. Use words like "crafted," "hand-stitched," "one-of-a-kind," "bespoke."
• •Keep it Authentic and Slightly Playful: Avoid overly corporate or stiff language. Use contractions, conversational phrases, and a touch of humor or whimsy where appropriate, reflecting the brand name and founder's personality. Think "cool," "rad," "awesome," "fever dream."
• •Inspire Individuality and Creative Expression: Encourage customers to see clothing as a form of self-expression and fun. Use language that empowers them to define their own style, rather than dictating trends. Focus on "your story," "your style," "unleash."

Social Perception

Unique & Artisanal, Vintage & Cool, Local & Independent, High-Quality & Handcrafted, Creative & Multi-faceted

Copy Examples

• •Headline: Unleash Your Story. Stitch by Stitch. Body: Your jacket. Your jeans. Your life. Dinosaur Hampton transforms everyday threads into one-of-a-kind declarations. Inspired by the timeless cool of vintage, crafted with passion by hand. What will your style say today? #DinosaurHampton #CustomStitch #WearYourStory
• •Headline: More Than Clothes. It's A Feeling. Body: Remember that thrill of finding the perfect vintage piece? Or the joy of something made just for you? That's the Dinosaur Hampton vibe. We're a laboratory of cool, making things we love, for people who get it. Come find your awesome. [Link to website/shop] #HandmadeCool #VintageFuture #MinneapolisMade
• •Headline: Style Has No Rules. Only Adventure. Body: Forget fashion dos and don'ts. At Dinosaur Hampton, we believe in the radical idea of wearing what makes you feel amazing. Inspired by a love for all things creative, from rock 'n' roll to roadside diners. Let's make some magic. Explore our latest creations and custom wonders. #FreedomInFabric #DinosaurHamptonStyle #BeTheGoodFolk
• •Headline: From Our Studio Fever Dream, To Your Wardrobe. Body: It started with a sewing machine and a wild idea. Now, Dinosaur Hampton is a haven for handcrafted style, vintage treasures, and the art of chain-stitch. Each piece is a little bit of our passion, ready to become a big part of your look. What can we create for you? #ArtYouCanWear #MinneapolisMaker #DinosaurHampton
• •Headline: Get Your Awesome On. Body: Life's too short for boring clothes. Dinosaur Hampton is here to inject some serious fun and handcrafted soul into your style. Custom chain-stitch? Yep. Rad vintage finds? You bet. Designs born from a love of making cool stuff? Absolutely. Swing by our world. [Link to Instagram/event] #MakeCoolStuff #VintageVibes #DinosaurHampton