Brand Tone

Artistic & Sophisticated, Authentic & Handcrafted, Inspired & Creative, Confident & Established, Warm & Approachable (in engagement)

Brand Values

• •Artistry & Design
• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Materiality & Innovation
• •Timelessness
• •Australian Heritage

Best Practices

• •Emphasize Artistry and Craftsmanship: Consistently use words that evoke the handmade nature, the skill involved, and the artistic intent behind each piece (e.g., "sculpted," "hand-poured," "artisan-made," "unique," "form," "hue," "texture").
• •Tell the Story of Materials: Highlight the unique qualities of resin – its luminosity, color possibilities, and tactile nature. If other materials are used, describe their intrinsic beauty and how they complement the design.
• •Maintain a Sophisticated yet Accessible Voice: While the brand is high-end, the language should be inspiring and appreciative of beauty, rather than alienating or overly academic. Focus on the sensory experience.
• •Connect to Inspiration: Briefly share the sources of inspiration (nature, art, travel) to deepen the connection with the audience and provide context to the designs. This reinforces the creative and thoughtful process.
• •Ensure Visual and Textual Harmony: The copywriting should always complement the strong visual identity of the brand. The words should enhance the story the images are telling, focusing on the details, feel, and essence of the products.

Social Perception

Iconic & Respected, Artistic & Unique, High-Quality & Investment, Aspirational & Desirable, Recognizable Aesthetic

Copy Examples

• •Product Description (e.g., Resin Bangle): Embrace the art of adornment. Our classic resin bangle, meticulously handcrafted in Australia, captures light and color in a fluid, sculptural form. Each piece is a testament to individual expression, a unique swirl of artistry for your wrist.
• •Social Media Post (Instagram - image of a new vase collection): New horizons in hue and form. Discover our latest collection of resin vases, where organic shapes meet vibrant, light-infused color. Each piece is poured, sculpted, and finished by hand in our Sydney studio, bringing a touch of enduring artistry to your space.
• •Email Subject Line (for new collection): Artistry Unveiled: Explore the New Collection from Dinosaur Designs
• •About Us Snippet: For over three decades, Dinosaur Designs has been shaping beauty from resin and precious metals. Born from a love of art and a passion for the handmade, each piece tells a story of color, form, and the enduring spirit of Australian design.
• •Call to Action (Website Banner for a Sale): Discover Your Statement Piece. Explore curated designs in our seasonal sale – timeless artistry, uniquely yours.