Brand Tone

Artistic & Sophisticated, Confident & Passionate, Slightly Playful (in name only), Descriptive & Evocative

Brand Values

• •Artistry & Design Excellence
• •Craftsmanship
• •Materiality & Color
• •Timelessness & Individuality
• •Australian Heritage (though with a UK presence)

Best Practices

• •Embrace Evocative Language: Use rich, descriptive adjectives that appeal to the senses – sight, touch. Focus on words like sculptural, fluid, vibrant, organic, handcrafted, luminous.
• •Highlight Artistry and Process: Subtly weave in references to the handcrafted nature, the design inspiration, and the unique qualities of the materials. This reinforces the value beyond just the object itself.
• •Maintain Sophistication: Avoid overly casual slang or overly technical jargon. The language should be accessible yet refined, reflecting the premium nature of the products.
• •Focus on Statement Quality: Emphasize how the pieces are unique, bold, and allow for personal expression, transforming spaces or personal style.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., wearable art, sculptural forms, color alchemy, tactile beauty) and off-brand words to avoid (e.g., cheap, mass-produced, ordinary, cute in a juvenile sense). This helps ensure consistency across all writers and platforms.

Social Perception

High-Quality & Unique, Statement Pieces, Art-Led Brand, Aspirational, Established & Respected

Copy Examples

• •Sculpted by hand, worn by you. Our [Bangle Name] bangle is a fluid embrace of color and form, each swirl a testament to the artisan's touch. A wearable piece of art to animate your every gesture.
• •Introducing the 'Terra' Collection: Inspired by the raw beauty of ancient landscapes, these new resin forms bring elemental elegance to your sanctuary. Discover vessels and platters that blur the line between utility and sculpture.
• •At Dinosaur Designs, our philosophy is simple: to create pieces that are loved and lived with. From the first sketch to the final polish, every design is born from a passion for color, form, and the enduring beauty of handcrafted objects.
• •A new silhouette emerges. The [Vase Name] vase, a study in organic curves and vibrant resin, ready to hold nature's finest or stand alone as a captivating statement. How would you style this piece in your space? #DinosaurDesigns #ResinArt #HandcraftedLuxury #SculpturalHome
• •Adorn Anew: Discover Sculptural Stories in Silver & Resin.