Brand Tone

Artistic & Sculptural, Sophisticated & Timeless, Playful & Curious, Authentic & Handcrafted, Inspired by Nature

Brand Values

• •Artistry & Creativity
• •Craftsmanship & Quality
• •Originality & Uniqueness
• •Sustainability & Responsibility
• •Timelessness
• •Passion & Joy

Best Practices

• •Emphasize "Handmade" and "Unique": Consistently highlight that each piece is handcrafted and therefore possesses individual characteristics. This reinforces the value and artistry.
• •Use Evocative, Sensory Language: Describe products using terms that evoke texture, form, color depth, and the feeling of the materials (e.g., "liquid-like sheen," "tactile surface," "velvet resin," "sculptural silhouette").
• •Tell the Story of Artistry: Weave in the brand's heritage, the founders' artistic backgrounds, and the inspiration behind collections to connect with customers on an emotional and intellectual level.
• •Maintain Sophistication with Clarity: While artistic, the language should remain clear, elegant, and accessible. Avoid overly esoteric or jargon-filled descriptions. The tone is confident yet inviting.
• •Visual Consistency Alignment: Ensure the tone of the copy aligns seamlessly with the visual presentation of the brand (photography, website design). The words should enhance the visual story of bold, sculptural, and unique pieces.

Social Perception

Iconic & Respected, Luxurious & High-Quality, Artistic & Unique, Desirable & Giftable, Associated with Bold Style

Copy Examples

• •Homepage Banner: "Sculpted by Hand, Inspired by Nature. Discover the art of resin. Each Dinosaur Designs piece, a unique story of color and form, lovingly crafted in our Sydney studio."
• •Product Description (e.g., Resin Bangle): "Embrace the bold. Our classic resin bangle, a testament to timeless design and individual expression. Swirls of [Color Name] resin, hand-poured and meticulously finished, ensure no two are ever alike. A wearable sculpture for the modern artisan."
• •Social Media Post (New Collection): "Introducing 'Terra Firma'. A collection born from the earth's palette. Explore sculptural homewares and jewellery where organic forms meet rich, grounding hues. Handcrafted artistry, designed to endure. #DinosaurDesigns #HandmadeLuxury #ArtisanHome"
• •About Us Snippet: "More than objects, we create tangible poems of color and texture. For over 35 years, Dinosaur Designs has been a journey of passion, transforming resin and precious metals into unique expressions of art. Founded by artists, driven by craftsmanship."
• •Email Subject Line (Sale/Special Offer): "An Invitation to Artistry: Discover Unique Treasures from Dinosaur Designs."