Brand Tone

Friendly and Approachable, Trustworthy and Reassuring, Playful and Fun, Caring and Empathetic, Authentic and Transparent

Brand Values

• •Health and Nutrition
• •Quality
• •Convenience for Parents
• •Child-Focused
• •Family and Community
• •Simplicity
• •Trust and Transparency

Best Practices

• •Speak Parent-to-Parent: Use relatable language that resonates with the everyday experiences and challenges of parenting. Avoid overly technical jargon. Think empathetic and understanding.
• •Highlight "Kid-Approved" and "Parent-Trusted": Consistently reinforce the dual appeal of the product – kids love the taste and fun, while parents trust the health and convenience.
• •Emphasize Simplicity and Transparency: Clearly communicate the short, organic ingredient list and the absence of artificial additives. Share the brand story authentically.
• •Keep it Positive and Playful: Infuse copy with a sense of fun, energy, and optimism, reflecting the joy of childhood and the relief of finding a great snack solution. Use dinosaur-themed puns or playful language where appropriate.
• •Focus on Solutions and Benefits: Frame product features (like the edible paper or organic ingredients) in terms of the direct benefits they offer: mess-free convenience, peace of mind for parents, healthy development for kids.

Social Perception

Loved by Kids, Trusted by Parents, Innovative, Reliable and High Quality, Supportive of Mothers/Parents

Copy Examples

• •Headline: "Snack Time, Solved! Fuel your little explorer with DINO BARS - the yummy, organic goodness they'll roar for (and you'll love too!). Mess-free adventures guaranteed! #DinoBars #HealthyKidsSnacks #ParentApproved"
• •Social Media Post (Instagram/Facebook): "Busy day? We get it! DINO BARS are here to make healthy snacking simple. Packed with organic fruits & oats, and wrapped in our magic edible paper, it’s the grab-and-go goodness your tiny human deserves. What's your kiddo's favorite DINO BARS flavor? Let us know below! [Image: Flat lay of DINO BARS with some toys/kids' drawings] #MomLife #EasySnacks #OrganicForKids #DinoBarsLove"
• •Website Banner: "Real Ingredients. Real Fun. Zero Mess. Discover DINO BARS – the organic fruit bars designed by a mom, loved by kids."
• •Email Subject Line: "Finally! A Snack Your Picky Eater Will Devour (and is Actually Healthy!)" Body Snippet: "Tired of the snack-time struggle? DINO BARS are made with simple, organic ingredients that taste amazing. Even the choosiest little dinosaurs can't resist! Plus, our edible paper means no sticky fingers. Happy kids, happy parents! [Link to shop]"
• •TikTok Video Idea (Voiceover): "Watch this! [Show kid happily eating a DINO BAR, no mess] Yep, that’s our edible paper in action! As a mom of [X], I created DINO BARS because I needed a healthy snack that wouldn’t end in a sticky disaster. Organic, yummy, and totally mess-free. Sanity, saved! #DinoBars #Mompreneur #ToddlerSnacks #EdiblePaper #ProblemSolved"