Brand Tone

Friendly and Approachable, Helpful and Convenient, Trustworthy and Quality-Focused, Family-Oriented, Enthusiastic and Passionate (about food)

Brand Values

• •Convenience: 'Make more time to enjoy the flavours of life and leave the cooking to us.' This is a primary value proposition.
• •Quality: 'Conjured by Prue Leith-qualified culinary chefs with an eye for the unique, our quality, value and service are guaranteed.' Focus on fresh ingredients and no harmful additives.
• •Value for Money: Positioned as 'well-priced' for the quality and convenience offered.
• •Health and Wholesomeness: Offering options like low-carb, vegan, and meals made from scratch without preservatives.
• •Customer Satisfaction: Actively encouraging feedback and aiming to resolve issues.
• •Sustainability: Mentioned as a passion, particularly concerning ingredients.

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying 'frozen meals,' highlight 'more free time,' 'stress-free dinners,' or 'healthy meals without the effort.'
• •Use Warm and Inclusive Language: Employ words like 'you,' 'your family,' 'we,' 'us' to create a connection. Keep the tone conversational and avoid overly formal or technical jargon.
• •Emphasize Freshness and Quality Despite Being Frozen: Continuously remind customers about the quality of ingredients, chef involvement, and the 'made from scratch' aspect to overcome potential biases against frozen food.
• •Show, Don't Just Tell, Convenience: Use phrases that paint a picture of ease, like 'ready in minutes,' 'no prep, no mess,' 'delivered to your door.'
• •Maintain a Positive and Upbeat Voice: Even when addressing dietary needs or the challenges of busy lives, keep the overall tone optimistic and solution-oriented. Dinnerbox is there to make life better and easier.

Social Perception

Generally, customers perceive Dinnerbox as a reliable provider of tasty and convenient frozen meals. Many appreciate the time-saving aspect and the variety of meal options. Good Quality for Frozen Meals. Helpful for Busy Lifestyles. Caters to Dietary Needs. Responsive Customer Service. Areas for Improvement: Some isolated comments on taste preference for specific dishes and occasional delivery queries.

Copy Examples

• •Headline: Reclaim Your Evenings! Dinnerbox Delivers Delicious, Chef-Crafted Meals Straight to Your Door. Body: Tired of the daily 'what's for dinner?' dilemma? Let Dinnerbox take the stress out of mealtime. Our wholesome, frozen meals are made with love and the freshest ingredients – just heat, eat, and enjoy more time for what matters.
• •Headline: Healthy Eating, Made Effortlessly Tasty. Body: Discover our vibrant range of Low-Carb, Vegan, and Everyday meal boxes. Packed with flavor and nutritionist-approved goodness, Dinnerbox makes sticking to your wellness goals deliciously simple. No nasties, just pure, convenient deliciousness!
• •Headline: Family Dinners Without the Fuss! Body: From fussy eaters to adventurous foodies, our Kids and Family Combo boxes have something for everyone. Spend less time in the kitchen and more quality time together. Dinnerbox: bringing families back to the dinner table, one delicious meal at a time.
• •Headline: Taste the Difference Fresh Makes. Even Frozen! Body: Our Prue Leith-qualified chefs insist on the best. That’s why every Dinnerbox meal starts with locally sourced, fresh ingredients, all prepared from scratch before being flash-frozen to lock in flavor and nutrients. Convenience never tasted so good.
• •Headline: Your Secret Weapon for a Stress-Free Week? It's in the Box! Body: Life’s busy. Let Dinnerbox handle the cooking. Stock your freezer with our mouth-watering meals and say goodbye to last-minute takeout guilt. Great taste, unbeatable convenience, and more you-time – that's the Dinnerbox promise.