Brand Tone

Friendly and Approachable, Trustworthy and Honest, Helpful and Informative, Resilient and Passionate, Community-Oriented

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Honesty and Transparency
• •Family and Tradition
• •Adaptability and Innovation
• •Sustainability

Best Practices

• •Embrace the Family Voice: Write as if you're talking to a friend or a valued member of your community. Use "we" and refer to family members (like Doris or Xavier) where appropriate to reinforce the personal touch.
• •Prioritize Honesty and Transparency: If a product is pricier due to seasonality or if there's a specific recommendation, don't hesitate to share it. This builds long-term trust.
• •Be Genuinely Helpful: Offer useful tips, recipes, and information about seafood. This positions the brand as an expert and a helpful resource, not just a seller.
• •Keep it Simple and Clear: Avoid overly technical jargon. Make product descriptions, ordering instructions, and any advice easy to understand for everyone.
• •Show, Don't Just Tell, Your Passion: Let the enthusiasm for quality seafood and customer satisfaction shine through in your wording. Use vibrant, positive language when describing products and the eating experience.

Social Perception

Positive: Customers generally perceive Ding Xin Seafood as a reliable source for fresh, high-quality seafood at fair prices. Trusted Local Business: The family-run aspect and their history as wet market vendors build trust and a sense of community. Appreciative of Service: Customers value the personalized service, honesty, and willingness to accommodate special requests. Supportive: During tough times (like the fishery port closure), customers showed significant support.

Copy Examples

• •Facebook Post (New Arrival): Just in! 🐟 Our latest catch of wild-caught Red Grouper is looking incredibly fresh today. Perfect for your weekend family dinner. Doris says the quality is top-notch! 😉 Order yours now for that ocean-fresh taste, delivered right to your doorstep. #FreshSeafood #DingXinSeafood #FamilyDinner #SupportLocalSG
• •Instagram Caption (Product Highlight): ✨ Taste the difference freshness makes! Our Atlantic Salmon fillets are a customer favorite for a reason – rich, flavorful, and packed with Omega-3s. Swipe left to see a simple recipe idea! ➡️ Order by 12 PM for next-day delivery. Link in bio! #SalmonLover #HealthyEating #SingaporeSeafood #DingXinDelivers
• •Website Banner (Seasonal Offer): The Season's Best Catch! 🎣 Enjoy special prices on our fresh Flower Prawns this week. Straight from the port to your plate. Quality you can trust, from our family to yours. Shop now! #FreshPrawns #SeafoodDeals #DingXinQuality
• •Email Newsletter Snippet (Recipe/Tip): Wondering how to keep your prawns perfectly fresh? Xavier shares his top tip on our blog this week! Plus, discover a new recipe for Garlic Butter Prawns that’s sure to impress. At Ding Xin, we’re more than just seafood – we’re your partners in creating delicious meals! Read more: [Link to Blog] #SeafoodTips #CookingInspo #FreshFromDingXin
• •Promotional SMS/WhatsApp Message: Hi [Customer Name], it's your friends at Ding Xin Seafood! Just a heads-up, our popular Threadfin is exceptionally good this week. Perfect for steaming! Order yours today for that authentic market freshness: [Link to Product] 😊