Brand Tone

Cryptic and mysterious, yet friendly and approachable, blending conspiratorial lore with direct enthusiasm and humor.

Brand Values

• •Creativity and Artistry
• •Passion for the Niche
• •Quality and Realism
• •Community Engagement
• •Inspiration and Empowerment

Best Practices

• •Embrace the Duality: Don't be afraid to switch between the mysterious, in-character voice and the friendly, behind-the-scenes tone. Use the cryptic voice for website copy, product descriptions, and major announcements to build lore. Use the friendly voice for social media interactions, tutorials, and posts that showcase the artist's personality.
• •Maintain a "Lore" Bible: Keep a document that outlines the key phrases ("specimen," "lab," "portal," "access protocol"), themes, and overall narrative of the "Dimplybean Labs" concept. This will ensure consistency even as the brand evolves.
• •Hashtag Strategy is Key: Consistently use a mix of broad and niche hashtags to attract the right audience. Core hashtags should include #Dimplybean, #SFXmakeup, #HorrorProps, #Cosplay, and #Handmade. Supplement these with trending sounds and challenges within the horror and SFX communities.
• •Visuals Must Match the Vibe: The aesthetic should always lean towards dark, mysterious, and high-quality. Whether it's a product shot or a makeup look, the lighting and composition should reflect the brand's spooky yet professional image.
• •Engage as an Expert and a Fan: In comments and forums, answer questions with authority and professionalism, but also share excitement and passion for other creators' work. This positions the brand as both a knowledgeable resource and an authentic member of the community.

Social Perception

Highly positive within its niche, seen as a source of high-quality, unique, and creative products. The artist is viewed as talented and dedicated, and the brand as a passionate, authentic, and intriguing community member.

Copy Examples

• •From the depths of the lab, a new specimen emerges. Our latest silicone tentacle moves with unsettling realism, perfect for your next creature cosplay or horror scene. Handle with care. We are not responsible for any portals that may open. #Dimplybean #SFX #HorrorProps #HandmadeHorror
• •Access granted. For a limited time, all bio-specimens in our Etsy lab are 15% off. Enhance your next transformation with our handcrafted silicone props. Link in bio to claim your asset before the portal closes. #Cosplay #SFXMakeup #EtsySale #Dimplybean
• •Serving looks that are un-deer-niably unique. This look was brought to life with a mix of shadows and a sprinkle of spooky charm. What creature should we create next? #SFX #MakeupArtist #HorrorMakeup #CreativeMakeup
• •You asked how the specimens are made. Here’s a peek into the lab. Each piece is handmade with love, sass, and a sprinkle of spooky charm. #Handmade #SmallBusiness #SFX #Props
• •Unlock the secrets. Our latest tutorial on creating realistic bruising is now live. We believe in sharing our knowledge because true artistry is about collaboration. Link in bio to access the data file. #SFXMakeupTutorial #MakeupEducation #Community