Brand Tone

Authentic & Artisanal, Elegant yet Accessible, Vibrant & Contemporary, Customer-Focused & Appreciative, Quality-Conscious

Brand Values

• •Craftsmanship & Heritage
• •Quality Materials
• •Comfort
• •Affordability
• •Customer Satisfaction
• •Timeless Design
• •Authenticity

Best Practices

• •Champion Authenticity: Consistently highlight the "Handcrafted in Jaipur" aspect, the specific traditional printing techniques used (e.g., "authentic dabu print," "intricate block printing"), and the cultural inspiration behind collections. This reinforces the brand's core identity.
• •Marry Elegance with Wearability: Use descriptive language that evokes both the beauty of the designs ("elegant silhouettes," "vibrant hues") and the practical comfort of the garments ("breathable pure cotton," "effortless fit," "perfect for all-day wear").
• •Maintain a Warm & Passionate Voice: Let the love for Indian textiles and craftsmanship shine through. Use inviting and appreciative language when addressing customers or describing products.
• •Ensure Visual-Verbal Harmony: The copy should always align with the visual representation. If the copy speaks of "vibrant colors," the images should reflect that. If it mentions "intricate details," these should be visible.
• •Build Trust Through Transparency & Storytelling: Share stories about the artisans or the crafting process (if possible and appropriate). Be clear about fabric compositions. While maintaining a positive brand voice, ensure customer service channels are responsive to address the mixed perceptions regarding post-purchase support, thereby building long-term trust.

Social Perception

Positive Associations with unique ethnic designs, good quality cotton fabric and comfortable fits. Emerging Homegrown Label with Culturally Rich heritage.

Copy Examples

• •Drape yourself in Jaipur's legacy. Our hand-block printed cotton kurtas are more than just attire; they're a whisper of tradition, designed for your modern life. Effortless elegance, breathable comfort. Shop now. #DimpleDesignStudio #HandcraftedInJaipur #EthnicChic
• •Celebrate in style with our [Product Name] set. Inspired by the timeless beauty of Rajasthani motifs and crafted from luxurious [fabric type], this ensemble features intricate [mention specific craft like dabu print/embroidery]. Designed for comfort, destined to turn heads. Experience authentic Indian artistry.
• •Timeless Traditions, Modern Comfort. Explore Dimple Design Studio – Where Jaipur's vibrant prints meet everyday elegance. Pure fabrics, authentic crafts.
• •The art of slow fashion, straight from the heart of Jaipur. ✨ Each Dimple Design Studio piece is a testament to handcrafted care and the enduring charm of ethnic wear. Feel the difference of pure cotton and authentic prints. #ArtisanalFashion #JaipurPrints #ComfortAndStyle
• •Discover Designs as Unique as You ✨ Handcrafted Elegance from Dimple Design Studio.