Brand Tone

The brand's tone is passionate, niche-focused, and community-centric. They speak the language of their target audience—gamers and collectors—using specific terminology related to the games they cater to. The communication is direct and product-oriented, but with an underlying sense of shared enthusiasm for the source material, representing the voice of a fellow fan who has turned their passion into a craft.

Brand Values

• •Craftsmanship and Quality
• •Authenticity and Fandom
• •Accessibility
• •Customer Service

Best Practices

• •Immerse in the Lore: Always use language and references that are authentic to the game worlds of your products. This builds credibility and connection with your audience.
• •Highlight the Craft: Use words like "forged," "crafted," "hand-painted," and "workshop" to emphasize the human touch and quality behind your 3D printed products.
• •Speak to the Fan, Not Just the Customer: Frame your products as essential items for a "Guardian," "survivor," or "Porter." This creates a sense of identity and belonging.
• •Create a Sense of Urgency and Exclusivity: Use terms like "limited run," "back in stock," and "new drop" to motivate purchases, which is effective for a collector-based audience.
• •Let Your Community Drive Content: Feature user-generated content (with permission) on your social feeds. Sharing customer photos of your props in their collections reinforces social proof and builds a stronger community.

Social Perception

The brand is perceived as a legitimate and skilled creator of high-quality, niche collectibles. Customers are enthusiasts and collectors who value the craftsmanship of the replicas. The brand is seen as a reliable source for items that are not mass-produced, appealing to a desire for unique memorabilia. Its global reach is also recognized.

Copy Examples

• •Some doors are best left unopened. But for those you must unlock, you'll need the right key. Fresh from our workshop, the R.P.D. Key is now in the armory. Forged for the true survivors. Link in bio.
• •Calling all Porters! Your next delivery has arrived. The Higgs Golden Mask is back in stock. Limited run. Secure yours before it's lost to the Beach again. #DeathStranding #Cosplay
• •Forge your own legend with a Ghost by your side. Each shell is 3D printed and meticulously hand-painted, ready for your next patrol. Whether you're a Guardian of the Light or walking the line with the Darkness, this is a must-have for your collection. Eyes up, Guardian.
• •FROM PIXELS TO REALITY. YOUR FANDOM, FORGED.
• •Alert: New Exotic-Tier Props Have Arrived at Dimension W.