Brand Tone

Feminine, Flirty, Empowering, Passionate, Approachable

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Inclusivity & Body Positivity
• •Sustainability
• •Customer Focus

Best Practices

• •Use feminine and descriptive language, focusing on feelings and experiences.
• •Highlight the customizability and inclusive sizing of the garments.
• •Incorporate the brand's commitment to sustainability where relevant.
• •Emphasize the quality and craftsmanship of each piece.
• •Tell customer stories and showcase the brand's community focus.

Social Perception

A brand known for unique, handmade, customizable occasion wear, especially for maternity and feminine styles; reliable for quality and delivering on promises of fit and style; appreciated for inclusivity and the celebration of femininity.

Copy Examples

• •"Discover dresses that celebrate your unique beauty, handcrafted just for you."
• •"Feel confident and radiant in our size-inclusive collection, designed for every body."
• •"From sketch to stitch, each garment is made with love and a passion for sustainable fashion."
• •"Be part of our community of dreamers and visionaries, expressing themselves through style."
• •"Let us bring your vision to life with custom designs that reflect your individuality and flair."