Brand Tone

Confident, Empowering, Comfort-focused, Caring, Modern, Stylish, Accessible, Friendly, Innovative

Brand Values

• •Freedom/Liberty
• •Comfort
• •Quality & French Expertise
• •Innovation
• •Accessibility
• •Inclusivity
• •Responsibility

Best Practices

• •Prioritize "Freedom" and "Comfort": Ensure these core values are woven into messaging, whether explicitly stated or implied through benefits. Words like "liberating," "effortless," "easy," "soft," "supportive," and "moves with you" should be common.
• •Embrace Confident & Empowering Language: Use active voice and positive framing. Focus on how the products make the wearer feel (e.g., "Embrace your confidence," "Unleash your potential").
• •Highlight French Expertise & Quality Subtly: Mention heritage or craftsmanship where appropriate but avoid overly boastful language. Let the product quality speak for itself, supported by phrases like "crafted with care," "innovative materials," or "French design."
• •Maintain an Accessible & Friendly Voice: Keep language clear, concise, and relatable. Avoid overly technical jargon unless explaining a specific product innovation, and even then, explain it in terms of customer benefit. Engage with a warm, inviting tone.
• •Stay Modern & Relevant: While respecting its heritage, DIM's copy should reflect its contemporary designs and innovations. Use fresh language, and connect with current lifestyle trends (e.g., well-being, sustainability, versatile activewear).

Social Perception

A trusted and established French brand, synonymous with comfort and quality, stylish and modern, yet classic, innovative, empowering, particularly for women, a reliable choice for everyday essentials.

Copy Examples

• •Headline: Feel the Freedom. Live in DIM. Body: Experience the ultimate in comfort and style with our latest collection. Crafted with French expertise, designed for your life. #DimLiberty #ComfortEveryday
• •Headline: Your Everyday, Elevated. Body: From seamless essentials to chic lingerie, DIM offers innovative designs that move with you. Discover the perfect fit and embrace your confidence. #FrenchDesign #ModernComfort
• •Headline: Innovating Comfort, Since 1953. Body: We believe in underwear that not only looks good but feels incredible. Explore our new eco-conscious fabrics and experience the DIM difference. #QualityUnderwear #SustainableStyle
• •Headline: DIM Move: Unleash Your Potential. Body: Introducing our new sportswear line, engineered for comfort and performance. Whatever your move, make it in DIM. #DimSport #FreedomToMove
• •Headline: Effortless Style, Uncompromising Comfort. That’s the DIM promise. Body: For over 60 years, we've been dedicated to liberating your body with underwear that feels as good as it looks. Find your freedom with DIM. #SimplyDim #IconicComfort