Brand Tone

aspirational, comforting, and stylishly understated

Brand Values

• •Comfort: Emphasizing the coziness and relaxation their products bring to a home.
• •Quality & Craftsmanship: Implied through the aesthetic and presentation of goods, suggesting a focus on well-made items.
• •Style & Aesthetics: A strong emphasis on creating visually pleasing and modern home environments.
• •Personal Expression: Encouraging customers to use their products to reflect their individual style.
• •Well-being at Home: Promoting the idea that a beautiful and comfortable home contributes to overall happiness and contentment.

Best Practices

• •Use Warm & Inviting Language: Employ words that evoke feelings of comfort, welcome, and inspiration (e.g., "cozy," "serene," "beautiful," "inspire," "create").
• •Focus on the "Why": Highlight how dilo products enhance the customer's life and home environment, not just the features of the products themselves. Connect with emotions.
• •Maintain Visual & Verbal Alignment: Ensure that the tone of the copy matches the aesthetic of the visuals used (e.g., if images are soft and minimalist, the copy should also be gentle and uncluttered).
• •Speak to Aspirations, Gently: Frame products as tools for achieving a desired lifestyle or home ambiance, but do so in an encouraging and attainable way, rather than an exclusive or overly luxurious manner.
• •Be Mindful of Simplicity & Clarity: Avoid overly complex sentences or industry jargon. The language should be elegant yet easy to understand, reflecting an effortless style.

Social Perception

contemporary home décor brand catering to individuals who value aesthetics and comfort in their living spaces. Customers likely perceive dilo as a source for stylish and quality items that can enhance their homes. The brand appears to cultivate a positive and serene image.

Copy Examples

• •Headline (Website Banner): "dilo: Crafting Comfort, Inspiring Your Home."
• •Product Description (Bedding): "Drift into dreamland with our sumptuously soft linen bedding. Designed for ultimate comfort and timeless style, it’s the perfect sanctuary after a long day."
• •Social Media Post (Instagram): "Sundays are for slow mornings and cozy corners. How are you styling your dilo moments? ✨ #dilohome #homesanctuary #comfortliving"
• •Email Subject Line: "Create Your Haven: New Arrivals from dilo Inside."
• •About Us Snippet: "At dilo, we believe your home should be a reflection of you – a place of comfort, beauty, and tranquility. We curate and create pieces that help you tell your story, one room at a time."