Brand Tone

wholesome, traditional, and friendly

Brand Values

• •Quality & Purity: A strong emphasis on all-natural ingredients, no preservatives, no corn syrup, and traditional recipes. Their motto "Pure. Clean. Simple." encapsulates this.
• •Family & Heritage: Proudly a multi-generational family business, they emphasize their history and the legacy of their founder. They state a commitment "to keep our family and yours at the center of everything we do."
• •Authenticity & Simplicity: Making products "the way your Grandparents and Great Grandparents would have made them, simple."
• •Community & Trust: Building trust through consistent quality and transparent practices, including being Kosher certified, and offering gluten-free and vegan options.
• •Sustainability (emerging): Mention of using recycled glass and cardboard in packaging indicates an awareness of environmental responsibility.

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Dillman Farm's tone (wholesome, traditional, friendly) with examples of "do's and don'ts" for language, phrasing, and style. This guide should be shared with anyone creating content.
• •Emphasize Storytelling: Consistently weave in the brand's heritage, family history, and commitment to traditional methods in your copy. This reinforces authenticity and connects with customers on an emotional level.
• •Use Consistent Language: Prioritize words like "natural," "simple," "pure," "family," "heritage," "traditional," and "homemade" while avoiding overly modern slang or corporate jargon.
• •Maintain Visual Consistency: Ensure that all visual content (photography, graphics) aligns with the wholesome, rustic, and natural aesthetic, supporting the written tone.
• •Engage Authentically: When responding to comments or messages on social media, maintain a friendly, helpful, and personal tone that reflects a family-run business genuinely connecting with its customers.

Social Perception

a reputable, trustworthy brand that produces high-quality, natural, and flavorful products. They are seen as a local Indiana institution with a strong family heritage. The brand evokes a sense of nostalgia and comfort, associated with traditional, homemade goodness. There is an appreciation for their commitment to avoiding artificial ingredients.

Copy Examples

• •From our family farm to your family table since 1970. Dillman Farm brings you the simple goodness of nature, simmered into every jar. Taste the tradition. #DillmanFarm #PureCleanSimple
• •Remember the taste of real, old-fashioned apple butter? We never forgot. Made with whole fruit and pure cane sugar, just like Grandma used to make. Spread a little sunshine with Dillman Farm. #AppleButter #FamilyRecipe
• •Gather 'round the table with flavors that feel like home. Dillman Farm's holiday preserves are crafted with love and the season's best. Making memories sweeter, one spoonful at a time. #HolidayFlavors #DillmanFarmTradition
• •It warms our hearts to see Dillman Farm on your tables! What’s your favorite way to enjoy our all-natural goodies? Share your creations and tag us! #DillmanFamily #NaturalGoodness
• •Welcome to Dillman Farm – where simple ingredients and time-honored recipes come together. For over 50 years, our family has been dedicated to crafting pure, clean, and delicious fruit butters, preserves, and sauces for your family to enjoy.