Brand Tone

sophisticated, elegant, and serene

Brand Values

• •Quality and Craftsmanship
• •Natural Luxury
• •Timeless Elegance
• •Comfort and Well-being

Best Practices

• •Use Evocative and Sensory Language: Focus on words that describe touch, feel, and emotion. Terms like "soft," "serene," "envelop," "soothe," and "tranquil" reinforce the brand's promise of comfort and well-being.
• •Maintain a Sophisticated Vocabulary: Avoid slang, overly casual phrases, and excessive use of exclamation points. The language should be as refined and elegant as the products themselves.
• •Highlight Core Values in Messaging: Consistently weave in themes of quality, natural materials, timelessness, and craftsmanship into your copy. This reinforces the brand's identity and what it stands for.
• •Emphasize a Lifestyle, Not Just a Product: Frame your products as components of a desirable lifestyle—one that is calm, elegant, and connected to nature. This creates an aspirational appeal that goes beyond the functional benefits of the items.
• •Ensure Visual and Textual Consistency: The tone of the copy must always align with the visual aesthetic. Elegant, minimalist photography should be paired with refined, polished text to create a cohesive and powerful brand message across all platforms.

Social Perception

a premium, niche provider of luxury home textiles, appealing to affluent, style-conscious individuals who value quality, durability, and natural materials; perceived as professional and trustworthy, with an emphasis on sustainability and a refined lifestyle

Copy Examples

• •Experience the art of rest. Our pure linen bedding is designed to soothe the senses and transform your bedroom into a sanctuary of calm. Discover the timeless elegance of natural comfort.
• •The di lino Difference: Uncompromising Quality, Unforgettable Comfort. From the bedroom to the bath, envelop yourself in the soft embrace of our all-natural linen. Each piece in our collection is a testament to timeless design and exceptional craftsmanship. Explore the collection and elevate your everyday.
• •Woven from nature. Designed for life. The enduring luxury of pure linen awaits.
• •di lino is proud to introduce our latest collection of fine home textiles. Rooted in a commitment to sustainable luxury and superior craftsmanship, these new pieces embody the serene elegance our brand is known for. We invite you to explore how our dedication to quality can enhance the most personal of spaces.
• •Indulge in a moment of pure tranquility. Our artisanal bath linens are crafted from the finest European flax, offering exceptional absorbency and a uniquely soft texture that improves with every wash. Elevate your daily ritual with the simple, sophisticated luxury of di lino.