Brand Tone

transactional and discreet

Brand Values

• •Accessibility
• •Discretion
• •Variety

Best Practices

• •Develop a Brand Voice Guide: Create a simple document that defines the brand's personality (e.g., 'Empowering, Playful, Educational'), tone (e.g., 'We are never clinical or crude'), and key messaging pillars (e.g., 'Self-Love, Wellness, Discretion').
• •Use Inclusive Language: Always use gender-neutral and body-positive language. Address your audience as a whole ('everyone,' 'every body') to create a welcoming and safe space.
• •Prioritize Education Over Sales Talk: Frame product benefits around wellness, self-discovery, and empowerment rather than just technical features. Create blog posts or social media content that answers common questions about sexual health and wellness.
• •Align All Channels: Ensure the tone is consistent across the website, all social media platforms, email marketing, and customer service interactions. The playful and empowering tone of an Instagram post should match the language in a shipping notification.
• •Build Social Proof with a Consistent Voice: Actively encourage reviews and testimonials. When sharing user-generated content or reviews, frame them with your brand's voice, such as, 'We love hearing how you're embracing your pleasure! Thanks for sharing the love.'

Social Perception

anonymity

Copy Examples

• •Your journey to pleasure starts here. ✨ Explore our new arrivals.
• •Meet your new best friend. 😉 Crafted from body-safe silicone and designed for bliss, the [Product Name] is all about you. Ready to explore? Link in bio. #SexualWellness #SelfLove #PleasurePositive
• •More than just a toy, this is an investment in your joy. Designed with your body in mind, its ergonomic shape and multiple settings empower you to discover what feels good, on your own terms.
• •Embrace Your Pleasure. A curated collection of wellness tools for every body. Shipped discreetly to your door.
• •Did you know? Regular self-pleasure can boost mood and reduce stress. It's not taboo, it's self-care. #WellnessTips #BodyPositivity