Brand Tone

Elegant, Confident, Stylish, Approachable, Proudly Peruvian

Brand Values

• •Exclusivity and Unique Design
• •Quality Craftsmanship
• •Responsible Production
• •Peruvian Identity
• •Empowering Femininity
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., "elegant," "confident," "helpful," "proudly Peruvian") with examples of do's and don'ts. This ensures anyone writing for the brand stays consistent.
• •Know Your Audience: Understand who you're talking to. Tailor the sophistication of your language and the cultural references (like Peruvian pride) to resonate with your target customer while maintaining the core brand tone.
• •Focus on "Elegant Empowerment": Frame product benefits around how they make the wearer feel stylish, confident, and empowered. Use descriptive adjectives that evoke sophistication and quality, but keep the overall message accessible.
• •Highlight Peruvian Roots Authentically: Integrate the "Made in Peru" aspect and "responsible production" naturally into storytelling and product descriptions, rather than just as a tagline. Explain what makes Peruvian design or craftsmanship special.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's a witty TikTok caption, an elegant Instagram post, a helpful blog article, or a customer service response. Regular review and training can help maintain this.

Social Perception

Fashionable, modern, and aligned with current trends. The visual content presents an image of a sophisticated and desirable brand. The consistent messaging about Peruvian origin likely resonates positively with a local audience and those interested in supporting national industries or discovering Peruvian design.

Copy Examples

• •Instagram Post (New Collection): Step into your power. Our new collection, meticulously designed and crafted in Peru, blends timeless elegance with modern confidence. Discover pieces that speak to your unique style. #DiherAtelier #MadeInPeru #NewCollection #PeruvianDesign #ElegantStyle
• •Facebook Ad (Highlighting a Specific Product - e.g., a Blazer): The [Product Name] Blazer: Where Peruvian craftsmanship meets contemporary chic. Perfect for elevating your office look or adding a sophisticated touch to your evening out. Versatile, timeless, and designed to make you feel unstoppable. Shop now and own a piece of Peruvian elegance. #DiherStyle #PeruvianFashion #ConfidentWoman #WorkwearChic
• •TikTok Video Caption (Styling Tip): From desk to dinner with Diher Atelier! ✨ Watch how we style our [Dress Name] for two completely different vibes. Effortlessly chic, always confident. What look is your favorite? Let us know! 👇 #DiherAtelier #StylingTips #PeruvianMade #FashionTikTok #VersatileFashion
• •Website Banner (Promoting Responsible Production): Elegance, Woven with Responsibility. At Diher Atelier, every piece is a testament to unique Peruvian design and mindful creation. Wear your values, beautifully. #ProudlyPeruvian #ResponsibleFashion #DiherAtelier
• •Email Newsletter Snippet (Brand Story/Value Focus): More than just clothing, Diher Atelier is a celebration of Peruvian artistry and the confident woman. We believe in designs that are as unique as you are, crafted with passion and precision right here in Peru. Experience the difference of truly exclusive style. [Link to About Us/Shop]