Brand Tone

Enthusiastic, nostalgic, confident, and eco-conscious

Brand Values

• •Nostalgia & Celebration of the Past
• •Quality & Durability
• •Self-Expression & Individuality
• •Sustainability & Ethical Production
• •Joy & Fun

Best Practices

• •Use vibrant and evocative language to spark nostalgia.
• •Incorporate positive affirmations and exclamation points to convey excitement and joy.
• •Highlight the quality and durability of materials to reinforce the value proposition.
• •Emphasize the brand's commitment to sustainability and ethical production.
• •Encourage self-expression and individuality through retro-inspired styles.

Social Perception

Positive, with customers appreciating the product quality, unique designs, nostalgic appeal, and commitment to sustainability. Seen as a brand that provides unique items that stand out and aligns with conscious consumer values.

Copy Examples

• •Relive your favorite moments and wear them proudly with RetroSplendor!
• •Elevate your space with a splash of classic elegance! ✨
• •Ready to turn heads and spark nostalgia? Our retro tees are calling your name!
• •Yeah, I've got great taste – and my RetroSplendor shirt proves it!
• •With every order, you're planting a tree and removing 20 plastic bottles from the ocean. Look good, feel good, do good!