Brand Tone

helpful, informative, and reassuring

Brand Values

• •Security
• •Convenience
• •Innovation
• •Customer Satisfaction
• •Trustworthiness

Best Practices

• •Focus on Solutions, Not Just Products: Emphasize how the products solve customer problems (e.g., enhance security, add convenience).
• •Use Clear and Simple Language: Avoid overly technical jargon. Make smart technology sound accessible and easy to understand.
• •Highlight Benefits: Clearly communicate the tangible advantages of using their smart home devices (e.g., "peace of mind," "effortless living").
• •Maintain a Helpful and Supportive Voice: Position the brand as a knowledgeable guide in the customer's smart home journey.
• •Showcase Real-Life Applications: Use examples and scenarios that resonate with the everyday lives of Filipino families.

Social Perception

Digital Home PH is generally perceived positively by customers. They are seen as a reliable provider of quality smart home products with good customer support. Customers appreciate the ease of installation and use of their products. The brand is recognized for making smart home technology accessible to the Filipino market.

Copy Examples

• •Secure your peace of mind. Upgrade to a Digital Home PH smart lock today and experience keyless convenience and enhanced protection for your loved ones.
• •Tired of juggling keys? Enter the future of home access with Digital Home PH. Fingerprint, pincode, or smartphone – the choice is yours!
• •Make your home smarter, not harder. Digital Home PH offers intuitive smart home solutions that simplify your daily routines and put you in control, anytime, anywhere.
• •From automated gates to voice-controlled lighting, Digital Home PH is your trusted partner in building the smart home of your dreams. Visit digitalhome.ph for a free assessment!
• •Experience the Digital Home PH difference: Quality products, seamless integration, and dedicated support to make your smart living effortless and secure.