Brand Tone

Helpful, Empowering, Friendly, Clear, Accessible, Celebratory

Brand Values

• •Customer Satisfaction
• •Quality
• •Ease of Use & Convenience
• •Creativity & Personalization
• •Celebration of Life's Moments

Best Practices

• •Use clear and accessible language, avoiding jargon.
• •Emphasize the ease of use and convenience of the templates.
• •Highlight the personalization options and encourage creativity.
• •Maintain a friendly and supportive tone in all communications.
• •Showcase the wide range of events covered and the celebratory nature of the brand.

Social Perception

Positive perception of product quality, ease of use, and helpful customer service.

Copy Examples

• •"The graduation insert looks amazing, and it was so easy to create too!"
• •"Professional, easily understood, just what I needed."
• •"Exactly what I needed!!!"
• •"Let us help you bring your vision to life."
• •"We guarantee you'll love our templates."