Brand Tone

Friendly and Approachable, Creative and Inspirational, Supportive and Community-Focused, Authentic and Transparent, Enthusiastic and Passionate

Brand Values

• •Creativity
• •Quality
• •Community
• •Empowerment of Small Businesses/Crafters
• •Generosity/Helpfulness

Best Practices

• •Be Genuinely You (Authenticity): Continue Cerra's personal involvement and sharing relatable content. Authenticity resonates with the crafting community.
• •Foster Community Interaction: Actively engage in the Facebook group, respond to comments and DMs promptly and with a friendly, helpful attitude. Ask questions to encourage participation.
• •Showcase, Don't Just Sell: Focus on the creative possibilities of the designs. Share customer creations (with permission), host challenges, and provide inspiration. This adds value beyond the product itself.
• •Keep it Visually Cohesive but Fresh: While maintaining a recognizable style, continue to explore new design themes that align with current crafting trends and customer requests.
• •Educate and Empower: Continue sharing tips, mini-tutorials, and insights into the design or crafting process. This positions the brand as a supportive resource, not just a marketplace.

Social Perception

Positive Reviews, Appreciated by Peers, Collaborative, Engaged Community, Seen as a Go-To Resource

Copy Examples

• •Instagram Post (Showcasing a new design): "Hello Crafty Friends! ✨ Get your creative sparks flying with our latest [Design Theme, e.g., 'Whimsical Spring'] PNG bundle! Perfect for those sublimation projects you've been dreaming up. We can't WAIT to see what you create! Tag us @cerrasshopcreates! #DigitalDesigns #CraftInspiration #SublimationReady #CerrasShopCreates #DIYMagic"
• •Facebook Group Announcement (New tutorial/tip): "Hey everyone! 👋 Just dropped a new quick tip video on TikTok showing how to [briefly describe tip, e.g., 'easily layer SVGs for your next tumbler project']! Check it out [link] and let me know if you have any questions in the comments. Happy crafting! #CraftTutorial #SVGFiles #DigitalCrafting #CommunityLove #CerrasShopTips"
• •Product Description (on website): "Unleash your inner artist with our exclusive '[Design Name]' digital PNG file! Lovingly designed by Cerra, this high-quality, vibrant design is ready to bring your tumblers, tees, and creative projects to life. Easy to download and even easier to use. What masterpiece will you make today? ✨"
• •TikTok Video Caption (Behind-the-scenes): "Just a typical Monday morning fueled by coffee and creativity! ☕️✍️ So excited about the new [mention a design type, e.g., 'retro summer'] collection dropping this week. What themes are you hoping to see next? Let me know! 👇 #SmallBusinessOwner #DesignerLife #DigitalArt #ProcreateMagic #CerrasShopCreates #SpillTheTea"
• •Promotional Email Subject: "💖 NEW Designs Just Dropped + A Little Gift For You! 💖 Email Body Snippet: Hi [Customer Name], Get ready to refresh your craft stash! Our brand new collection of [Collection Name] digital designs is here, packed with [describe style - e.g., vibrant colors and fun patterns] perfect for your next project. As a little thank you for being part of our amazing community, enjoy 10% off your next order with code CRAFTYJOY. Happy Creating! - Cerra & the Team"