Brand Tone

playful, personal, and celebratory

Brand Values

• •Personalization
• •Convenience
• •Joy and Celebration
• •Accessibility
• •Creativity

Best Practices

• •Always Lead with Emotion: Use words that evoke joy, laughter, and personal connection. Focus on the feeling the recipient will have ("unforgettable," "make them smile," "special moment") rather than just the product features.
• •Emphasize "Personal" and "Custom": These are your key differentiators. Every piece of copy should highlight the ability to add a name, photo, or custom text, as this is the core value.
• •Keep it Simple and Direct: The language should be as accessible as the products. Avoid jargon. Use short sentences and clear calls-to-action like "Create Yours," "Send Now," or "Surprise Them."
• •Explicitly Mention Sharing Platforms: Always include "WhatsApp," "Facebook," and "Email" in your copy. This addresses a primary user need and highlights the product's convenience and modernity.
• •Use a Playful and Energetic Voice: Incorporate exclamation points, emojis (where appropriate, like on social media), and fun, upbeat adjectives. The copy's energy should match the energy of the video products themselves.

Social Perception

Digisound24 is primarily perceived as a creative content creator on YouTube, known for fun, shareable birthday videos. Users view it as a modern, simple, and enjoyable way to send greetings, acknowledging its model of providing free content to upsell personalized versions. The brand is seen as a small, creative business rather than a large corporation.

Copy Examples

• •Don't just send a message, send a memory! 🎶 Make their birthday unforgettable with a personalized video featuring their name sung in a hilarious song. Choose from dozens of fun characters. Create yours in minutes at Digisound24.de!
• •The Most Personal Birthday Greeting Ever. For just €7.90, send a custom video with their name and a special message directly to their WhatsApp. Surprise them today!
• •Love this free birthday song? ❤️ Imagine it with YOUR friend's name! Visit our shop at Digisound24.de to order a personalized version and be the star of their birthday. It's fast, easy, and guaranteed to make them smile.
• •A Singing Parrot, a Rapping Dog... Which Will You Choose for Their Birthday? Looking for a birthday greeting that stands out? Forget boring cards. Our personalized videos are fun, fast, and delivered instantly. Click here to see our new characters and make someone's day special.
• •Personalized Birthday Videos | Funny Greetings for WhatsApp | Digisound24 - Make Them Smile. Official Digisound24 Shop. Custom birthday songs & videos with any name. Perfect for sharing on social media. Fast, affordable & fun.