Brand Tone

Practical and Solution-Oriented, Encouraging and Empowering, Simple and Accessible, Modern and Tech-Savvy

Brand Values

• •Effectiveness: Helping businesses achieve tangible results (e.g., more reviews, better ranking).
• •Simplicity: Offering easy-to-use products that don't require technical expertise or customer effort.
• •Customer Empowerment: Providing tools for businesses to take control of their online reputation.
• •Innovation: Utilizing current technology (NFC, QR, AI) to provide solutions.
• •Support for Small Businesses: Their mission is stated as helping businesses thrive in the digital world and strengthening their online image.

Best Practices

• •Focus on the Solution, Not Just the Product: Emphasize how Digifeel solves the customer's problem (e.g., "struggling to get reviews," "want to increase visibility") rather than just listing product features.
• •Use Clear, Concise, and Action-Oriented Language: Avoid jargon. Opt for simple words and direct calls to action (e.g., "Boost your page," "Collect followers in 3 seconds," "Get started today").
• •Highlight Ease and Speed: Consistently reinforce how quick and effortless it is for both the business and their customers to use Digifeel products (e.g., "setup in seconds," "no app needed").
• •Maintain an Empowering and Positive Voice: Frame the benefits in terms of growth, success, and taking control. Use encouraging language that motivates business owners.
• •Show, Don't Just Tell (with data/testimonials where possible): Incorporate statistics (like "Doublez votre nombre d'avis Google en 3 mois") or short, impactful customer testimonials to build credibility and showcase real-world benefits.

Social Perception

Positive: Many users and reviewers find the products effective and easy to use, leading to an increase in reviews and social media engagement. The company is seen as providing a functional tool that delivers on its promises. Slightly Skeptical/Critical: Some perceive the products as overpriced for the technology involved, suggesting that similar results could be achieved with free QR code generators and less expensive hardware. Concerns about manufacturing costs versus retail price have been raised. There's also a minor point about the lack of deep customization for branding the physical products. Generally Legitimate: Despite some critical views on pricing, Digifeel is generally seen as a legitimate business providing a real service.

Copy Examples

• •Headline: Stop Wishing for Reviews. Start Getting Them in Seconds. Body: With Digifeel, a simple tap or scan is all it takes for your happy customers to boost your online presence. Effortless for them, powerful for you.
• •Headline: Unlock Your 5-Star Potential. Effortlessly. Body: Digifeel’s smart plaques turn customer satisfaction into visible success. More reviews, more followers, more business – it’s that simple.
• •Headline: Your Online Reputation, Supercharged. Body: Don't let valuable customer feedback slip away. Digifeel makes it incredibly easy to gather Google reviews and social followers, right when they’re most impressed.
• •Headline: The Easiest Way to Climb Google Rankings? Let Your Customers Do It For You. Body: Our NFC & QR plaques make leaving a review irresistible. Watch your review count soar and your business get noticed.
• •Headline: More Than a Plaque. It's Your Growth Partner. Body: Digifeel isn't just about collecting reviews; it's about building trust and attracting new customers effortlessly. See the difference a simple tap can make.