Brand Tone

Enthusiastic & Passionate, Modern & Expressive, Quality-Conscious & Assuring, Approachable & User-Friendly, Inspirational

Brand Values

• •Self-Expression: Empowering customers to personalize their spaces. 'It's a canvas for self-expression.'
• •Quality: Commitment to vibrant, detailed, and durable prints.
• •Diversity & Range: Offering a wide array of themes to suit varied tastes. 'With our diverse range of prints, from Anime to Space...', 'Explore a vibrant collection of canvas posters and wall posters for your home at Powsters.'
• •Sustainability: Using eco-friendly materials for frames. 'Our frames are made from eco-friendly MDF, blending sustainability with sophistication.'
• •Customer Inspiration: Aiming to provide art that captivates and inspires.
• •Cultural Connection (India): 'Proudly rooted in India.' Offering prints related to Indian leaders and culture.
• •Accessibility/Ease: Ensuring easy installation of their products.

Best Practices

• •Speak the Language of Self-Expression: Frame product descriptions and marketing messages around how the art helps customers reflect their personality, passions, and identity. Use words like 'your story,' 'your vibe,' 'express yourself.'
• •Emphasize Vibrancy and Quality: Consistently use descriptive adjectives that convey the richness, detail, and durability of the prints (e.g., 'vibrant,' 'meticulous,' 'gallery-quality,' 'long-lasting').
• •Maintain an Enthusiastic and Inspiring Voice: Use active language and an upbeat tone. Focus on the positive impact art can have on a space and mood. Phrases like 'ignite your imagination,' 'transform your world,' 'create your sanctuary' can be effective.
• •Highlight Ease and Accessibility: Reassure customers that the process of choosing, buying, and installing the art is simple and enjoyable. Use clear, concise language and avoid jargon.
• •Subtly Weave in Values: When relevant, mention eco-friendly materials or the diversity of the collection, reinforcing the brand's commitment to sustainability and catering to a wide range of tastes. This builds trust and connects with value-conscious consumers.

Social Perception

Positive, focusing on product quality, design variety, and aesthetic appeal. Customers are happy with the 'superior quality' and 'vibrant colors.' The art market on social media, particularly Instagram, values interaction and the artist's narrative.

Copy Examples

• •Headline: Your Walls Are Talking. What Do They Say? Body: Don't just decorate, express. Powsters offers a universe of art to tell your story. From vibrant anime to serene spiritual prints, find the piece that screams 'you'. Easy to hang, impossible to ignore. Explore your expression. (Tone: Expressive, Modern, User-friendly)
• •Headline: Quality Art. Conscious Craft. Body: Elevate your space with Powsters. Our canvas prints burst with life and detail, framed in eco-friendly MDF because beauty shouldn't cost the Earth. Passionately printed, thoughtfully made. Discover art that cares. (Tone: Quality-Conscious, Enthusiastic, Sustainable)
• •Headline: From Blank Space to Inspired Place. Instantly. Body: Transforming your room is a breeze with Powsters. Our stunning canvas art is designed for easy installation, bringing instant inspiration and contemporary style to your home or office. Find your vibe today! (Tone: Inspirational, User-Friendly, Modern)
• •Headline: Dive Into a World of Infinite Artistry. Body: Why settle for one style? Powsters curates a galaxy of designs – from motivational quotes that kickstart your day to captivating space scenes that fuel your dreams. Your perfect print awaits. Unleash your inner curator. (Tone: Diverse, Enthusiastic, Expressive)
• •Headline: Rooted in India, Designed for the World. Body: Experience the Powsters difference – where contemporary design meets a passion for art. Each canvas is a masterpiece of vibrant color and lasting quality, ready to transform your space from ordinary to extraordinary. Bring home the art that speaks to you. (Tone: Passionate, Quality-Conscious, Modern)