Brand Tone

Scientific & Authoritative, Empowering & Supportive, Innovative & Forward-Thinking, Caring & Holistic

Brand Values

• •Personalization
• •Scientific Rigor & Innovation
• •Efficacy & Results
• •Empowerment & Education
• •Holistic Health
• •Accessibility & Health Equity

Best Practices

• •Lead with Science, Follow with Empathy: Always ground claims in their scientific approach (genetics, microbiome, AI) but frame the benefits in terms of the user's experience, feelings, and aspirations (e.g., "feel better," "regain control," "live healthier").
• •Use Empowering Language: Focus on what users *can do* and how the program *enables* them. Words like "unlock," "discover," "empower," "guide," and "achieve" reinforce this.
• •Maintain a Professional yet Accessible Voice: While the science is complex, explanations should be clear, concise, and understandable to a lay audience. Avoid overly technical jargon where possible, or explain it simply.
• •Show, Don't Just Tell, with Data and Testimonials: Incorporate specific results, statistics (like "8 out of 10 members attribute their illness reversal to Digbi food recommendations") and genuine member stories to build credibility and emotional connection.
• •Be Consistent Across All Channels: Ensure the scientific, empowering, and innovative tone is reflected whether it's a website FAQ, a social media post, an email newsletter, or an ad, adapting the depth and style to the platform.

Social Perception

Effective for Many, Innovative and Credible, Supportive Coaching, App Needs Improvement, Trustworthy Partner for Employers/Payers

Copy Examples

• •Headline: Your DNA Holds the Key. Your Gut Knows the Way. Unlock Personalized Health with Digbi. Body: Tired of one-size-fits-all diets? Digbi Health uses your unique genetic makeup and gut microbiome to create a plan that’s 100% you. Discover the foods that fuel your body and the lifestyle choices that lead to lasting health. Start your precision health journey today. Call to Action: Learn More & See If You Qualify
• •Headline: Beyond the Scale: Digbi Tackles the Root Cause of Chronic Conditions. Body: It’s not just about weight. It’s about understanding your body from the inside out. Digbi Health’s AI-powered platform analyzes your unique biology to address conditions like Type 2 Diabetes, IBS, and PCOS at their source. Experience care as unique as you are. Call to Action: Explore Our Programs
• •Headline: Finally, a Health Plan That Understands *You*. (For B2B Audience) Body: Empower your employees or members with Digbi Health's precision care programs. We leverage genetic and gut microbiome insights to deliver personalized interventions that improve outcomes and manage chronic disease costs. Partner with us for a healthier, more productive workforce. Call to Action: Request a Demo for Your Organization
• •Headline: "I Lost 30 lbs and My GI Issues Vanished!" - Arlene, Digbi Member. Body: Real people, real results. Digbi Health combines advanced science with dedicated coaching to help you achieve your health goals. From weight loss to improved energy and digestive relief, discover what personalized care can do for you. Call to Action: Read More Success Stories
• •Headline: Is Your Gut Health Affecting Your Mood? Digbi Connects the Dots. Body: Emerging science shows a powerful link between gut health and mental well-being. Digbi Health's comprehensive analysis includes insights into how your microbiome could be impacting everything from anxiety to sleep. Get a truly holistic view of your health. Call to Action: Discover Your Gut-Brain Connection