Brand Tone

Warm, emotional, and personal, characterized by heartfelt and direct communication that evokes feelings of love and creates lasting memories.

Brand Values

• •Emotional Connection
• •Craftsmanship and Quality
• •Personalization
• •Customer Happiness
• •Sustainability

Best Practices

• •Lead with Emotion: Always start with the feeling you want to evoke. Use words that convey warmth, love, and connection. Focus on the why behind the gift, not just the what.
• •Tell Your Story: Regularly weave the founder's story (Maria and Marcus) into the narrative. This reinforces authenticity and the 'family business' feel, building a stronger connection with the audience.
• •Use "You" and "Your": Speak directly to the customer. Frame the product's value in terms of how it will benefit them or their loved ones (e.g., "Your perfect gift," "A memory you can hold").
• •Highlight the "Handcrafted" Aspect: Consistently use terms like "handcrafted," "handmade," "with love," and "Manufaktur" to emphasize quality, care, and uniqueness.
• •Incorporate Customer Testimonials: Let your happy customers speak for you. Share their positive reviews and emotional stories in your marketing materials to provide social proof and reinforce the brand's core message.

Social Perception

Highly positive, viewed as trusted, reliable, and delivering high-quality, beautiful products that evoke strong emotional responses.

Copy Examples

• •More than just a gift, it's a jar full of love. ❤️ Our personalized 'Geschenkglas®' is here to hold your sweetest messages and create moments that last a lifetime. Who would you love to surprise with a message from the heart?
• •For the love that tells a story. ✨ Celebrate your journey together with a handcrafted keepsake from DIE WUNSCHMANUFAKTUR®. Because the best memories are the ones you make and hold onto. Design your unique anniversary gift today.
• •Gifts That Speak from the Heart. We are Maria & Marcus, and we believe in creating more than just products—we craft lasting memories. Discover handcrafted, personalized gifts that touch the soul.
• •Searching for a gift that truly means something? At DIE WUNSCHMANUFAKTUR®, we pour our hearts into every piece we create. From personalized engravings to handcrafted wooden treasures, each item is designed to bring a tear to the eye and a smile to the face. Find the perfect way to say 'I care'.
• •Every family has a story. Keep yours safe in a box as beautiful as the memories it holds. Handcrafted from sustainably sourced wood and personalized just for you, this memory box is the perfect place to store your most cherished moments—from the first photo to the tiniest keepsakes. A timeless gift for weddings, births, or simply for yourself.